Compaq appoints FCB to £188m global brief

Compaq Computers has handed its £188m global creative account to Foote, Cone & Belding Worldwide (FCB).

Compaq spends about £13m on corporate branding in the UK, which will now be handled by Banks Hoggins O’Shea.FCB.

FCB won the business after a pitch against agencies believed to include Young & Rubicam and J Walter Thompson’s US divisions, and incumbent DDB Worldwide (DDB).

DDB was appointed in June 1998, after the account was stripped from Ammirati Puris Lintas.

Banks Hoggins chairman John Banks says: “It is a first-class company and we are are delighted that we can help drive its business, in the UK especially.”

Compaq’s £15m UK direct marketing account remains with Claydon Heeley Jones Mason.

FCB lost the £60m global account for computing group 3Com to Lowe Lintas & Partners last month, although the agency held on to the £500,000 UK business for Palm hand-held computers.

Compaq is the world’s biggest PC manufacturer, but the company intends to position itself as a leading worldwide supplier of Internet access and services.

Compaq vice-president of integrated marketing communications Gary Elliott says: “FCB has the strategic understanding, creative firepower and global breadth needed to develop our advertising.

“One of our top priorities was to identify an agency that is at the edge of the Net revolution. FCB has shown the ability to develop brands across borders and channels.”

Recommended

On the move

Marketing Week

Mobile phone operators have invested a colossal £22.5bn in licences to build networks for third generation phones. How will they recoup that investment?

On the move

Marketing Week

Mobile phone operators have invested a colossal £22.5bn in licences to build networks for third generation phones. How will they recoup that investment?

Marketers with a conscience

Marketing Week

Further to your article “The green pound” I felt compelled to write to you. With the Government aiming to make the public use ten per cent of renewable energies by the year 2010, the neo-green revolution will bound into our lives once again. This time the eco warriors will be the multinational companies looking to […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now