EasyJet signs shirt deal with Luton Town

EasyJet has signed up as the new shirt sponsor for non-league side Luton Town Football Club.

easyJet

The team’s new strip was revealed in a pre-season friendly with Manchester United tonight (28 July).

The two season deal covers all LTFC teams including the Men’s First and Reserve teams, the Women’s team and all of the Youth & Academy teams.

Luton Town was relegated last season to the Blue Square Premier leaguer. However, easyJet regional general manager UK Paul Simmons says that the airline was not acting out of altruism but that the move was a “hard-headed business decision.”

He adds that Luton is the airline’s spiritual home and important to the network. The sponsorship allows easyJet to reach a large catchment area, many of whom fly from Luton airport.

He pointed out that when there is a deal signed for the TV rights to the Blue Square league the team is likely to receive more coverage than when it languished in the lower divisions of the Football League.

The team’s current shirt sponsor is Carbrini Sportswear.

The low cost airline is due to issue a trading statement tomorrow (29 July) that unveils a new business strategy in regard to aircraft acquisition.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now