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Partnership with Gay Star News aims to provide online resources for people in the LGBTI community who might be struggling.
It’s all very well spouting West Coast mantras about ‘failing fast’, but agencies need encouragement to get things wrong, says Robin Bonn, founder of Co:definery.
In the latest instalment in our video series exploring new technology, Marketing Week looks at how and why brands are using artificial intelligence to calculate the return on investment on sports sponsorship.
Plus JPMorgan overhauls its digital ad strategy following YouTube concerns, and Reebok signs up an 81-year-old to front its latest campaign in China.
Facebook series will feature Diet Coke’s new brand ambassador Holly Willoughby in conversation with vloggers on topics including fashion, friendship and travel.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Samsung has unveiled its first new smartphone since the Note 7 fire debacle as it looks to bounce back and prove it still has what it takes to lead the market.
Marketing Week considers the key issues and questions clients should discuss with agencies when bringing in programmatic support.
Taking programmatic buying in-house is becoming increasingly common but there are a number of things to consider before making the move.
The broadcaster says there is still a lot of misinformation when it comes to video advertising to younger audiences.
Despite current concerns over brand safety on Google, new research finds it actually improved both in display and video advertising in the second half of 2016.
Lenovo is basing its marketing strategy around communities and participation as it focuses on new areas such as PC gaming and building up its name in smartphones.
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