Homebase launches new paint ranges
Homebase is launching two paint ranges: The White Room, a modern collection of whites in pearlescent and matt finishes; and Bang on the Door, a range of colours and finishes developed for children’s bedrooms.
Homebase is launching two paint ranges: The White Room, a modern collection of whites in pearlescent and matt finishes; and Bang on the Door, a range of colours and finishes developed for children’s bedrooms.
NatMag-Rodale is to launch a UK edition of US women’s magazine Prevention, a 3.
McCann Erickson Manchester has been appointed to handle an integrated advertising account for Booths, the 26-store strong Northern supermarket chain.
Entertainment Rights, the programming and licensing business, has signed a DVD production and distribution deal in the US for its He-Man: Masters of the Universe brand.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
The streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.