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News International magazine move a gamble worth taking

Marketing Week

News International’s (NI) foray into magazine publishing, announced last Friday, is not the first time the newspaper publisher has attempted such a move. Rupert Murdoch decided as far back as 1987, when he published youth-oriented Sky magazine as a joint venture with French publisher Hachette, that magazines have more global potential than newspapers. A separate […]

Scottish Courage in extra cold push

Marketing Week

Scottish Courage is challenging its premium lager rivals, Stella Artois and Grolsch, with the launch of extra cold variants on the draught versions of Kronenbourg 1664 and San Miguel. The launches, which take place later this month, will also include the introduction of extra cold Strongbow cider. The move will complete Scottish Courage’s extra cold […]

News International shortlist

Marketing Week

News International, publisher of The Times, The Sunday Times, The Sun and the News of the World, has shortlisted incumbent Carat, MindShare and OMD for the pitch to handle its media buying.

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