The Office of Fair Trading says it is investigating whether Harrods has been sending unsolicited credit cards to its storecard holders. Last week the OFT forced M&S to change the way it offers its new &More combined credit and loyalty card to existing customers.
Readers of last week’s cover story will have no doubt noticed the presence of Formula One supremo Bernie Ecclestone. It has been brought to the Diary’s attention that Uncle Bernie bears a striking resemblance to the guru of pop art himself, Andy Warhol (although it must be said that it is a somewhat decayed similarity. […]
Principality Building Society is considering a change of name as part of a brand review to develop a more modern Welsh brand. The building society is one of Wales’s premier brands. In addition to its brand, Principality Building Society is also looking at overhauling its branch network. The project is being overseen by Principality Building […]
I read with interest the article entitled “Flights of Fancy” (MW October 2) and felt compelled to write to assure the readers of your publication that despite the impression given in this article, the sport of professional darts is flourishing. The loss of tobacco sponsorship has had no impact whatsoever on the Professional Darts Corporation […]
There’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.
Following today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
By associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.