Potter Dow lands £3.2m DCF business

Direct Car Finance (DCF) has appointed Potter Dow to handle its £3.2m through-the-line business, following the resignation of Red Cell in April (MW April 4).

Direct Car Finance (DCF) has appointed Potter Dow to handle its &£3.2m through-the-line business, following the resignation of Red Cell in April (MW April 4).

DCF, which trades under the name Approved Car Finance, did not hold a formal pitch, but instead recruited independent marketing consultants to trawl agencies for ideas. Red Cell held the account for only four months and apparently split from the company, citing creative differences.

At the same time, DCF parted company with media buying and planning agency MindShare, which, along with Red Cell, is part of the WPP Group. Media agency Brilliant was reappointed to handle the buying and planning business, having lost out to MindShare. Leeds-based Brilliant was first appointed to DCF’s media account in June 2001.

Both Red Cell and MindShare had been appointed by Pat Farrell, who was group marketing director at DCF for four months before he resigned in April to join Ford as global head of consumer insight (MW April 18).

DCF offers vehicle loans to people with poor credit history. In July, it was bought by motor finance company Auto Credit Trust for about &£10m. Auto Credit Trust chairman Roger Gewolb was appointed executive chairman of DCF in October.

Recommended

Digest

Marketing Week

Carlton Digital Sales is being closed at the end of November with an expected loss of up to six jobs, including that of sales director John de Napoli. The decision calls into question the future of digital channel Carlton Cinema, which was sold through the division.

Winston’s guide to marital bliss

Marketing Week

The Diary has always been a firm believer in a work-life balance, particularly the “life” bit. So it delved with considerable interest into ad guru Winston Fletcher’s latest literary oeuvre, Beating the 24/7. This intimate exposé of business leaders who get to the top of the greasy pole, yet contrive to have a successful family […]

Digest

Marketing Week

Ogilvy Worldwide has created an advertising campaign for American Express, entitled ‘Long Live Dreams’. The TV campaign breaks tomorrow (Thursday) and is backed by outdoor, cinema, interactive and direct mail activity.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now