Purity creates Teletext promotion
Purity has created a promotion for Teletext that offers customers a Teletext Holidays-branded beach towel when they visit the company’s digital service on Sky channel 665.
Purity has created a promotion for Teletext that offers customers a Teletext Holidays-branded beach towel when they visit the company’s digital service on Sky channel 665.
The World Snooker Association (WSA) is seeking a sponsor for next year’s world championship as its deal with tobacco manufacturer Embassy comes to an end following the advertising and sponsorship clampdown on cigarette brands. The event, which starts on Saturday, will be the last to carry a cigarette brand name, ending a 30-year association. It […]
Carat is tipped to make acting managing director Neil Jones permanent in the role.
McCann Erickson has created a multimedia ad campaign for the Carte D’Or ice-cream brand. It will include TV, which will break on April 25, and a sampling, direct mail and PR campaign will follow in May.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.