Yahoo’s UK managing director James Wildman is to leave the company after three years to pursue “new endeavours”.
Breakthrough Breast Cancer is launching its first social media fundraising campaign as it looks to encourage its Twitter and Facebook audiences to donate to the charity, rather than just ‘liking’ and ‘retweeting’ posts.
Ikea is launching a new marketing strategy, “The Wonderful Everyday”, as it looks to explain to consumers what the brand stands for and tout its sustainability credentials.
Main media advertising budgets saw the biggest boost over the third quarter of the year, as marketers report growing optimism about the prospects of their businesses.
For 75% of marketers, the pandemic has permanently shifted how they communicate and collaborate at work, according to the seventh edition of Salesforce’s ‘State of Marketing’ report. At the Festival of Marketing, senior marketers from Metro Bank and Just Eat shared how they are overcoming new challenges and realising new opportunities.
Is personalisation still relevant, or even achievable, in a post-cookie world? Perhaps, if marketers are willing to lean in closer to consumers, suggests GSK’s Jerry Daykin.
Two years ago, the travel agency was front and centre in the news as it slowly crumbled under the crushing weight of its own debt. Now the brand is back on the market, rebuilding online with a new proposition.