Amazon, Emirates, Co-op: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Wetherspoon says it has increased marketing spend “substantially” as it looks to entice people back to its pubs post-pandemic.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Brands and retailers must make better use of first-party data in order to personalise customers’ ecommerce experience more effectively.
Global vice-president for brand purpose at Mars, Michele Oliver reflects on the roles pay, flexibility and diversity have had on her career.
Waitrose is in the process of recruiting a new customer director to replace George, as he departs to pursue non-executive roles.
Netflix plans to focus its marketing spend on titles which will create excitement and conversation, having increased investment to just under £575m in the second quarter.
Aston Martin aims to drive salience and differentiate its brand by building a more “emotional connection” with consumers.
The restaurants involved in a trial earlier this year saw a “massive impact” from introducing the scheme, McDonald’s director of digital has said.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Many marketers use metrics of no relevance to brand or financial outcomes, but the following concepts can help guide you towards more effective measurement.
B2B brands’ advertising is largely ineffective but needn’t be. To create more memorable ads, there are three simple rules.
B2B brand marketers need to learn to play the game and win over the CFO if they want to grow their brand and budget, which is where the cash flow funnel comes in.
Most B2B marketers are focused on the bottom of the funnel. Investment in brand, however, will ultimately create far more value for your business.
B2B marketers shouldn’t be spending time and money convincing out-of-market buyers to consider a purchase but instead invest in making every buyer remember their brand next time they need its product.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From declining confidence among consumers and marketers to brands signalling “encouraging” employment prospects, it’s been a busy week. Here is my take.
Could “commercial creativity” be key to surviving record breaking inflation? Burger King and Heineken explain why investing in innovation now will pay off later.
Unilever is prepared to temporarily accept a loss in volumes and competitiveness to protect its brands as inflation bites.
Want to know how to build more powerful memories and associations for your brand? Just think about Great Aunt Margaret.
The broadcaster claims the new streaming platform will enable it to double its streaming viewing, monthly active users and subscribers, while delivering “valuable” addressable advertising inventory at scale.