Evans loses 1 million listeners
Russell ParsonsRajars: Chris Evans’ record-breaking early momentum has been checked after Radio 2’s breakfast show lost over a million listeners in the second quarter, according to the latest Rajar data.
Rajars: Chris Evans’ record-breaking early momentum has been checked after Radio 2’s breakfast show lost over a million listeners in the second quarter, according to the latest Rajar data.
Google unveiled its answer to the Facebook Like Button last week in a bid to bring social search to the web. The new +1 button will appear next to search results and advertisements on Google and allows users to recommend their favourite links to their Google Account friends. For Google, the incentives to launch […]
BSkyB has unveiled its “biggest ever” on- and off-air overhaul of entertainment channel Sky One, which will be backed by a heavyweight marketing campaign later this month. The change sees “Sky One” dropped in favour of “Sky 1”, ditching the so-called “Sky One” rebrand of 2004 because of the way the word looked on air. […]
The Diary is pleased to put the record straight on a misleading story printed last week. We stated that Ben & Jerry’s ice cream had become the first national brand to advertise on cows. The idea was in fact used 13 years ago, as pointed out by David Beadle, media development director at Arc Advertising’s […]
Virgin Media TV channel Virgin One is launching its biggest ad campaign of the year to publicise the return of its flagship series Terminator/ The Sarah Connor Chronicles. The multi-media campaign will span digital, primetime terrestrial TV, gaming, viral and ambient activity in a bid to tap into the franchise’s “loyal” fan-base. The series was […]
Global Radio is rebranding six of its Galaxy stations and two Hit Music stations under the Capital name in a bid to build a long-term competitor to Radio 1.
Warner-Lambert is launching a commercial for Listerine mouthwash featuring comedian and actor Keith Allen. The 1.9m ad, through J Walter Thompson, portrays Allen as a winged tooth fairy who gets frust-rated with the power of Listerine. Listerine’s first commercial for two years begins its three-month run on Monday May 12. It is directed by Trevor […]
Registration for the Marketing Week 1-2-1 Research and Insight Summit closes on March 18, so be sure to sign up for what is to be an informative and worthwhile event.
Waitrose head of commercial Nick White will be speaking at the Marketing Week 1-2-1 E-commerce Summit on 19 May. He will give his tips and advice for success in the online grocery market fresh from announcing a £10m investment in the Waitrose online platform.
Swiss bank UBS is to become a global partner of Formula 1.
Cross-media publisher and platform provider Magicalia has improved its personalised communications with a move to an outsourced email marketing solution.
Nescafé is launching a three-in-one sachet containing coffee, whitener and sugar in an attempt to attract younger consumers to the instant coffee category.
I am writing in response to your article about graduates swapping City life for marketing (MW last week). As a Marketing MSc student, I’ve always aspired to a high-powered marketing role and was intrigued by the implication that City skills can be easily transferred to the marketing profession.
Former BBC Radio 1 head of marketing Gail Gallie is to be the new CEO of Fallon, following the departures of founder Laurence Green and creative director Richard Flintham.
A mobile phone application enabling passengers to buy tickets on over 1,000 routes nationwide is allowing transport group Arriva to develop more personalised marketing activity. The m-Ticketing platform was introduced six months ago by Concept Design Technologies and uses the InterSystems Caché object database.
The Formula 1 industry is turning to digital media to attempt to reinvigorate the sport’s reputation ahead of the start of the 2010 season.
Marketing Week has secured a line up of top-notch speakers for the upcoming 1-2-1 E-commerce Summit, including Tesco, Debenhams and Argos.
I read your article on the benefits of sponsoring sporting events “Wide open goal for sponsors” (MW World Cup Special, last week) with interest. Organisations spend millions of pounds getting their message across to their customers, but their employees are at best an afterthought. Staff aren’t stupid. They will be aware that millions have been […]
The Daily Telegraph’s circulation is expected to fall below 1 million for the first time in several years following the Telegraph Group’s plans to reduce the number of copies printed for bulk sampling. The Telegraph Group plans to cut the extra copies of The Telegraph and the Sunday Telegraph that are printed for free distribution […]
BT Sport has launched a print advertising campaign congratulating itself on reaching the landmark 1 million subscribers mark – an early sign its major advertising spend is converting viewers to the service.