Promotions, advertising, long-term effectiveness: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Having built its marketing strategy around brand building since 2021, Airbnb is moving into new categories in a bid to become a hub for experiences, not just overnight stays.
You’re not alone if your team is changing – almost half of marketers experienced restructuring last year. And if you weren’t part of the 46.5% in 2023, you probably will be soon.
The Chancellor has set out a range of measures affecting small businesses, vaping and pubs in his Spring 2024 budget.
We arm you with all the numbers you need to tackle the week ahead.
The role of social media in brand building is becoming more widespread and is set to gain traction in 2024.
Having the right people at the heart of effectiveness programmes is the difference between succeeding and failing.
CEO Andrew Rennie has suggested the company may look to utilise its capabilities, expertise and franchisees more effectively by acquiring another brand in the UK.
Lauren Weinberg will replace Leslie Berland as chief marketing officer after just two months leading marketing at Intuit.
As we approach the end of year, I look back at the key stories that have defined the industry in 2023, offering my view on what they mean for you. From tensions with finance to searching for growth, it’s been a busy year. Here is my take.
The UK’s two major discounters reported significant success over the festive period, with a focus on both pricing and product having driven sales.
We arm you with all the numbers you need to tackle the week ahead.
Supermarket chain Tesco has posted “strong” results for its third quarter and Christmas period, which it ascribes primarily to its focus on value.
Crosta & Mollica’s top marketer believes the brand has “punched above its weight” in terms of growth so far but it is now looking to invest to drive brand awareness further.
The delivery company has been named the winner of the latest edition of The Works thanks to strong ad performance in a difficult digital environment.
The clothing giant promises to regain “legendary marketing” status and move away from tactical executions through a commitment to effectiveness.
The Body Shop pioneered ethical beauty, but that positioning is no longer unique and its owners need to inject life into the brand to arrest its decline.
Despite increasing prices, the footwear brand says it has “not seen any impact” on sales in the UK and EMEA, but the US continues to drag down its overall performance.
From Barbie to McDonald’s to Heinz, the Marketing Week team reveals the first six campaigns that make up our best of 2023.