How one brand’s recruitment revamp drove record engagement
Charlotte RogersWinner of the Marketing Week Award for Brand Innovation, care home group Anchor amplified its recruitment by investing in social media, targeting and employee research.
Winner of the Marketing Week Award for Brand Innovation, care home group Anchor amplified its recruitment by investing in social media, targeting and employee research.
Top marketers from ITV, TK Maxx and Channel 4 share their thoughts on the issues facing marketing in a new Oystercatchers series in collaboration with Rankin Creative.
The effectiveness expert warns marketers to stop “neglecting” price and start thinking like economists.
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Boasting 16 years of consecutive growth, baby food brand Ella’s Kitchen has thrived by acting as a “service brand” rather than an FMCG company.
We arm you with all the numbers you need to tackle the week ahead.
From Pret to Starling Bank to Virgin Group, the Marketing Week team reveals the second set of eight campaigns that make up our best of 2022.
From women’s sport and retail media to a focus on loyalty and the rise of discounters, 2022 has been a good year for shaking up the status quo.
Marketing director Rachel Kerrone says Starling Bank is planning “more impactful” activity this year, after racking up some notable achievements in 2022.
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Guinness is the rare example of a brand with solid foundations in its product and brand assets, whose full potential is realised by brilliant marketers.
The Danish brewer reported operating profit growth of 13.2% to DKK 11,470m (£1.38bn) for 2022, with organic revenue up by 15.6%.
It is now unclear where responsibility for some of the marketing industry’s top concerns lie, including the digital skills gap, the replacement of GDPR and the online safety bill.
Eager to explore “whitespace opportunities”, Coty claims consumers will continue to buy despite rising inflation as beauty products are essential to their daily lives.
What is the lasting impact of the online shopping surge of 2020/21, what dynamics did it give rise to, how did the environment change in 2022 and how have businesses navigated the transition between the two?
After John Lewis revealed last week it would be parting ways with long-term agency partner adam&eveDDB, System1’s Jon Evans looks at what the retailer’s new agency can learn from the successes and failures of more than a decade of festive ads.
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CMO Yilmaz Erceyes says the growing campaign is helping to recruit new and younger consumers into Premier Foods’ brands for the first time with its informational approach.
Customers are becoming increasingly savvy about pricing tactics, but there are ways for marketers to avoid resentment. However, they come with a catch.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.