Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
From Barbie’s brand extension and the Bud Light controversy to Tesla’s price drop and the rise of AI, Marketing Week’s trusted columnist reveals his biggest marketing moments of the year.
Primark owner Associated British Foods says the business spends “every day… worrying about whether we got the right price points”.
As a premium, fresh-food, branded proposition, Charlie Bigham’s does not fit in with the ready meal category; however, it is these differences that allow it to stand out and deliver “real value” for its consumers, says marketing director Gill Green.
Currys says its transition from product to brand-focused marketing is driving the creation of “customers for life” in the UK and Ireland.
M&S enjoyed a strong festive period bolstered by a rejuvenated clothing and home line and a growing uptake of its value food proposition.
The supermarket has recorded strong Q3 performance driven by grocery volume sales increases – which it attributes to investment in value and own-brand ranges.
Executive coaching can give business leaders new understanding of their teams, empowering them while also encouraging them to challenge themselves.
Clothing retailer Next has delivered better than anticipated full price sales in November and December, which it attributes to investment in its online services.
Experience not ego should come first when making decisions about your career, advises KP Snacks’ Kevin McNair, who shares a mistake he made in choosing the next job for him based on title rather than description in the second of a series exploring what marketers have learned from their mistakes.
The supermarket says its loyalty scheme, Asda Rewards, is acting as a “key revenue driver” for the business.
The two food and drink brands used consumer curiosity to create effective OOH campaigns, according to Kantar’s ‘The Works’ study.
A brand on the incline, Lucky Saint’s marketing director credits her time spent at Coca-Cola as influencing her approach to building brand consistency.
We arm you with all the numbers you need to tackle the week ahead.
The Chancellor has set out a range of measures affecting small businesses, vaping and pubs in his Spring 2024 budget.
Chief communications officer Alexia Clifford wants more action from government to tackle gambling harm, arguing proposed marketing reforms don’t go far enough.
Time is the variable that most defines marketing success, because consistent growth is the truest test of a brand and its team.
Rather than sticking slavishly to the 60:40 rule, flexing the balance between long- and short-term investment could prove fruitful for SME marketers balancing the books.
Innovation contributed 30% of gross profit growth in 2023 CEO James Quincey told investors, claiming a focus on “taste superiority” was ensuring its success.
Ideas generation is a job for people, not data. But when data is paired with good ideas it can be powerful.