Britvic sees World Cup sales boost
Joe FernandezBritvic has reported a 16.2% increase in profits in its third quarter results, boosted by the World Cup.
Britvic has reported a 16.2% increase in profits in its third quarter results, boosted by the World Cup.
Soft drinks supplier Britvic is running a live TV spot throughout August to drive awareness of its J2O pub quiz campaign, which aims to increase footfall and dwell-time in pubs.
Britvic has reported strong growth in its stills and carbonates brands in the nine months to July 6. Strong sales for Pepsi helped boost its performance. In its latest trading update, the drinks company has reported a 29.9% increase in revenue to £690m compared to the previous corresponding period. In Great Britain revenues for its […]
Andrew Marsden, the former Britvic marketing director, has delivered a stinging attack on “so-called new media”, urging marketers to question its commercial relevance. He also said that brands were still using the same “new” tricks, such as branded websites, 15 years on.
PepsiCo wants to buy out its Britvic partners so it can streamline its operation and fight Coke’s 15m Fanta revamp.
Britvic is introducing a “completely different” natural drink to the UK stimulant energy market, aiming to bring new shoppers into the category.
Britvic has reported a 29% sales increase in the year to September 28. The growth has been attributed to advertising and promotional activity, as well as its focus on improving in-store displays. The drinks company’s UK division saw sales rise by 4.8% to £725.8m year on year. It has reported total sales of £926.5m globally. […]
Britvic is extending its partnership with PepsiCo, with plans to take on the manufacturing, distribution and marketing of Lipton Iced Tea. The news comes as Britvic reported a 14% rise in pre-tax profits in the year to September 28. It says it has enjoyed strong volume and value growth in Great Britain from its Robinsons […]
Soft drinks manufacturer Britvic has licensed the use of its Robinsons squash brand for its first ever confectionery range.
Britvic is launching a major integrated campaign to promote Tango. It is part of the drinks company’s strategy to bring the brand back to its once iconic status. The “Save Tango” campaign, created by Bartle Bogle Hegarty, will aim to raise public awareness of the threat that Tango is facing because of the nation’s over-obsession […]
Britvic is recalling all bottles of its children’s drink Robinsons Fruit Shoot and Fruit Shoot Hydro packs over packaging safety fears.
Britvic is to launch US soft drink brand Mountain Dew in the UK next month to tap into the growth in the energy and stimulant drinks market.
Britvic Soft Drinks has appointed Hicklin Slade to work on a £4m marketing campaign for its recently acquired energy drink Red Devil. Britvic bought the cherry-flavoured energy drink in August last year (MW August 29, 2002) to widen its portfolio and grab some of the £250m spent on energy drinks in the take-home market. The […]
Britvic has appointed Tradewind to handle its digital strategy. It is part of the soft drinks company’s push to bolster its digital activity. The agency won the business following an informal pitch process against a number of undisclosed digital consultancies. There was no incumbent on the account. Tradewind, an independent digital consultancy, will work with […]
Britvic will ramp up marketing behind its once iconic Tango brand next year in a bid to win back its dominant position in the sales charts. Britvic marketing director Simon Stewart says that it is the right time to refocus on the brand given that the backlash against sugary drinks is subsiding, and the cola […]
A marketing push to breath new life into the once dominant Tango brand (MW last week) is just one of the challenges facing recently installed Britvic marketing director Simon Stewart. He predicts that in the next 12 to 18 months the fruit carbonate sector could enjoy the same resurgence as the cola market. Stewart calls […]
Previously prospective partners, Britvic and AG Barr have both announced revenue gains in their respective results announced today (25 July) and both have credited investment in marketing for their improved performance.
The merger between Britvic and AG Barr has moved a step closer after the Competition Commission gave it the green-light but Britvic has cast some doubt on the union after declaring it is “in a different place” to when the deal was first mooted.
Britvic Soft Drinks, the owner of Tango and Robinsons, has reported revenue increased 5.6% for the year to 27 September in its preliminary results statement.
Britvic has appointed former Diageo marketer Matthew Barwell to the role of chief marketing officer.