Brands join forces to promote sustainability
Sarah VizardBrands including Unilever, BT and M&S are joining forces on a project that aims to make sustainable living ‘the new normal’.
Brands including Unilever, BT and M&S are joining forces on a project that aims to make sustainable living ‘the new normal’.
View the full-size infographic. New research suggests that corporations remain ahead of non-governmental organisations (NGOs) in their understanding of how to return value to their business when brands and charities partner up.
Recycling is about to get serious as governments promote the waste-busting ‘circular economy’, presenting marketers with new sources of revenue.
Peroni and Grolsch brewer SABMiller is scaling up its sustainability efforts with the introduction of a branded programme and a new set of “ambitious” targets for 2020 as it looks to embed sustainability across its business.
Old-fashioned marketing is a form of taking, but in this social era brands must give consumers something they will value, says the author of a new book.
SCA is shifting its brand strategy to put its logo on all marketing and communications for its brands for the first time in response to the rising interest from consumers in knowing about the company behind the products they buy.
Marks & Spencer is hoping to boost customer engagement around its sustainability work with ‘more visible’ marketing that aligns sustainability with the brand’s core products and values.
Marks & Spencer is to start sending all its marketing managers on sustainability training as part of a wider push aimed at communicating more effectively with consumers on the sustainability work it does.
Sainsbury’s and Google have developed the first interactive banner ad to include voice recognition technology as part of a marketing campaign to promote the two brands’ new tool which aims to help people cut down on food wastage at home.
Amid the profit drop, missed revenue targets and concerns over its still faltering general merchandise business Marks & Spencer almost skirted over its success in sustainability.
Unilever will launch the second phase of its Project Sunlight sustainability campaign to coincide with International Families Day on 15 May as it moves its message onto the changes children want to see to boost sustainability.
Brands that want to attract the next generation of marketers need to make sure they put social responsibility at the heart of their business, according to a panel of senior marketers from some of the UK’s biggest brands.
Unilever is looking for ways to boost its healthy-eating credentials and may launch a website and mobile apps aimed at promoting healthy living.
Unilever has created a “command centre” to monitor and adapt its recently launched sustainability campaign Project Sunlight in real time.
Three of the world’s biggest brands are going back to their beginnings. Unilever, Coca-Cola and Procter & Gamble are using the next few weeks to push major initiatives that focus on some of the companies’ founding social principles.