Tesco plots F&F clothing store

Tesco is looking for a West End location to open a standalone store under its F&F clothing brand.

Tesco s Florence and Fred
Tesco s Florence and Fred

The stores would be branded F&F, after the supermarkets own label fashion range Florence & Fred.

The supermarket chain is said to have already looked at site locations on London’s Oxford Street and High Street Kensington.

Tesco consultant Terry Green told Retail Week magazine: “We’re looking for a store in the West End as a flagship for F&F. It will be a one-off to showcase the brand and complement our online and supermarket offer.”

However, a Tesco spokesperson has denied that it has “specific” plans to launch an F&F branded venture in the UK.

Tesco says: “We’re always looking for new development opportunities but we have no specific plans for an F&F store in the UK.”

The move would mirror rival Asda’s attempts to open a chain of standalone stores for its George clothing range. Asda closed its 11-strong chain of George stores in 2008.

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