The sustainable partnership

The Marketing Society is proud to support the Start Today initiative a fine example of brand bundling in its purest form (MW 25 August) that provides companies with the chance to come together and become greater than the sum of their parts for the sake of a sustainable future.

This is a unique mobilisation of the marketing community and is a win-win situation for the brands involved, as collaboration is a proven technique for increasing brand recall, with a recent YouGov statistic revealing that men pick up on Start Today brand partnerships up to 33% more than women.

Every brand has a different story to tell and a different way to make sustainable living more engaging for their consumers. We want more brands to get in touch and see how they can get involved.

Hugh Burkitt
Chief executive
The Marketing Society

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