TiVo to launch advertiser channels

TiVo, the disc-based personal video recorder which allows viewers to record TV programmes without the need for a cassette, is to offer advertisers the chance to launch their own channels.

The initiative is one of the three new options that Andrew Cresci, vice-president of TiVo UK, will be speaking to advertisers about during the summer.

Companies will be able to produce their own footage showcasing products, for a channel which can then be updated on a monthly basis.

Advertisers will also be given the opportunity to tag ads so that if viewers want to learn more about the product they can click through to a pre-recorded video by using a “thumbs up” button.

They will also be offered spots within the half-hour weekly programme round-up to advertise, or highlight programming which they have funded or sponsored.

The move comes as TiVo unveils new global subscriber figures of 189,000 for the year ending April 30. In the UK the service is thought to have signed up more than 5,000 subscribers.

The service, which was launched in partnership with BSkyB in the UK last year, will be supported by a new &£4m advertising campaign through Bates UK.

Recommended

Digest

Marketing Week

…McCann-Erickson has created an ad campaign to launch Wall’s Instants microwaveable sausages.

Digest

Marketing Week

Telepizza, the Spanish restaurant and take-away chain, is to fold a division set up last year to market pizzas and pizza slices through vending machines. Called Vending Pizza, the subsidiary had hoped to develop sales through a network of 3,000 automatic vending machines across the country.

Digest

Marketing Week

Birds Eye Wall’s launches the first work featuring new Magnum girl, 17-year-old Katie Bain, for its ice cream brand next month.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now