In-depth features, interviews and insights into marketing’s biggest issues.
The conservation charity World Wide Fund for Nature (WWF) UK is reviewing its media and direct marketing business out of WWAV Rapp Collins after three years. The Omnicom-owned agency has declined to repitch. The review is being overseen by Agency Insight. The charity is looking for an agency with direct response and digital marketing skills. […]
Taste of authenticity
WPP Group chief executive Sir Martin Sorrell is understood to be considering investing in the start-up agency being launched by Rainey Kelly Campbell Roalfe/Y&R executives James Murphy, David Golding and Ben Priest. It is thought that Sorrell met Murphy, Golding and Priest late last week to discuss the terms of their departures from the WPP-owned […]
Coca-Cola has put Arc on its direct marketing roster to handle its estimated 15m sales promotion business, following a five-way pitch.
Despite recent reverses, JWT has big plans for the future
High street retailer Game is offering consumers the chance to win free online games for life, via its online portal, as part of an initiative to promote its partnership with virtual game A World of My Own (AWOMO). AWOMO is a new three-dimensional gaming community site which launches later this year, but is currently running […]
ITV’s search for a commercial director to replace Ian McCulloch is understood to have hit difficulties with two out of a four-strong shortlist pulling out. The broadcaster is also understood to be “confused” about what it wants the role to be. Some suggest it has had to go back to the drawing board for names. […]
Microsoft EMEA sales director Marc Bresseel has hit out at brand advertisers and their agencies for failing to grasp the intricacies of digital advertising. The regional sales director for Europe, the Middle East and Africa at Microsoft Advertising Solutions says that too many advertisers use complicated creative formats that do not necessarily work. He says […]
How correct are BBC’s PC TV predictions?
Tiscali UK chief executive Mary Turner says she wants her marketing to piggyback rival BT’s ad campaign. Her comments follow the launch of BT’s biggest ad campaign so far this year, in May, to promote BT Vision. The multi-million pound campaign was created by Abbott Mead Vickers.BBDO. In contrast, Tiscali will use just direct marketing […]
As finance departments make increasing demands on creatives to justify the effectiveness of their ad campaigns, David Benady discovers how a range of market research tools can help
With mobile becoming a major player in marketing, the humble voucher has set out on its own evolutionary trail. Richard West tracks its progress from paper to gift card and now digital format
The FSA is changing the compliance regulations for financial services companies’ DM material. The changes will provide agency creatives with different boundaries to push. By David Reed
New Advertising Standards Authority chairman Lord Chris Smith has the ability to engage with policymakers over protecting advertising freedom and the political expertise to communicate the ASA’s role as an effective regulator to consumers. Sonoo Singh discovers his latest goals
With the right people in the top roles, ITV is setting a promising scene for comeback, but the commercial picture isn’t quite complete yet