In-depth features, interviews and insights into marketing’s biggest issues.
Cumbria Tourism has app-ointed Cheethambell JWT to reposition its flagship brand, The Lake District, as a getaway for “chic seekers”. The Manchester-based agency won the £2m advertising business following an eight-way pitch against undisclosed agencies. The tourist board plans to market Cumbria and the Lake District as a chic weekend destination, targeting ABC1s. A national […]
The sudden exit last week of Rupert Howell from his post as McCann Erickson’s European president raises the question of how an entrepreneurial agency boss with a huge ego fares in a corporate environment. Howell is known as a founding “H” of the highly creative though now-defunct agency HHCL & Partners and former joint chief […]
City AM, the morning business freesheet, has teamed up with outdoor buying agency Kinetic to offer advertisers a one-stop shop marketing platform. The new proposition, called City Inside, offers advertisers the opportunity of taking out advertising in a new City AM product, a paper-wrap called “Personal Poster”, while simultaneously advertising across a number of outdoor […]
By John ReynoldsAssociated Newspapers has called time on London Evening Standard vendors distributing editions of London Lite, its sister title. The move has been prompted by declining Standard sales, according to media buyers.
Actress Mena Suvari will appear as Joan of Arc dressed in a cheerleading outfit in the latest cinema spot for Orange. The ad is part of the company’s four-year long “Film Funding Board” series and will again feature Orange duo Mr Dresden and his sidekick Elliot. The ads remind people to turn their phones off […]
Celtic Football Club has teamed up with Aegon UK to launch a range of financial services products for supporters. Products available through Celtic FC Money will include mortgages, life insurance, investments, annuities and pensions. Celtic FC Money will also offer independent financial advice from Aegon-owned adviser company Origen. Part of the revenues from financial services […]
The decision by smoothie brand Innocent Drinks to axe its annual Fruitstock festival after four years (MW last week) appears on the face of it to be a bizarre – if not foolhardy – decision. Last year’s event attracted a record 120,000 visitors and its blend of live music, homespun market stalls and smoothie tasting […]
Low-cost airline Flybe has appointed contract publisher Brooklands Group to revamp its in-flight magazine as part of a plan to expand secondary services to customers. Brooklands beat incumbent bmi publications in a four-way pitch. Flybe will retain bmi for its online destination guide. Flybe director of marketing Simon Lilley says the in-flight magazine account is […]
Nearly 60% of online spend is invested in search marketing but do the results justify this or have brands become victims of hype? Industry experts discuss the medium’s true worth
With printed marketing communications taking on fresh importance, companies face the difficult challenge of maintaining quality while reducing ever-rising production costs. By Richenda Wilson
With the London Olympics 2012 and even Formula 1 pushing green strategies to the fore, other sports now need to show their environmental credentials are match fit. By Emily Cubitt
It’s not easy to stop the rot when a brand is in decline, yet there’s no shortage of ways to get to grips with the problem – one of the most effective being to ask why no one buys it any more. By Alicia Clegg
Aston Villa FC has unveiled a new crest and visual identity as part of a major rebranding drive. The revamped image is designed to emphasise the Premiership club’s values of togetherness, openness, inte-grity and heritage. The drive marks the start …
Kraft is launching a fruit-and-nut variant of its Toblerone brand to reignite interest in the bar. It is understood that a 400g bar will be launched this summer. It is believed the food giant plans to introduce fruit and nut as a permanent flavour and will extend it into countline bars if it proves successful. […]
Fujitsu Siemens Computers kicks off its first charitable tie-up next week in an initiative with Christian charity World Vision supported by Bayern Munich and England footballer Owen Hargreaves. The campaign sees the technology group strengthen its commitment to sport and education in the build-up to the 2008 UEFA European Championships. Fujitsu Siemens will offer youth […]