Catch up with all that’s moving in the world of marketing and brands.
We have all seen the effect of ‘best practice‘ on digital design, particularly when it comes to ecommerce. Is there more to consider when designing for ecom? And are we missing an opportunity by driving more and more towards ‘a singularity‘? Brands spend a huge amount of time and money on standing out and creating […]
Speedo is repositioning itself for a lifestyle audience with a new campaign bringing back its Aussie roots.
Many fashion brands and retailers will reach a time when they need to start thinking beyond the borders of their home market and consider how they might break into new geographies. The fashion industry today is arguably more complex than ever, so understanding the landscape in your target market – including macro and micro trends […]
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.
Dragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.
According to WARC Media, social media is the largest media channel worldwide by advertising investment, with Meta alone representing a 63% share of global social spend.
Coca-Cola’s senior director of media operations underlined the importance of being customer-centric in order to avoid siloed thinking.
In a highly competitive digital marketplace, optimising your website for a unique and seamless digital customer journey is no longer just a competitive advantage — it’s a necessity. We’ve put together a content kit of excellent resources that break down the seven distinct phases of the digital customer journey like you’ve never seen before. Each […]
In 2022, Marketing Week launched a unique and unprecedented investigation into marketing effectiveness – how it was regarded, measured and communicated within businesses. The centrepiece of that project, named the ‘Language of Effectiveness’, was a landmark survey and report that uncovered how companies large and small defined marketing effectiveness and the metrics they prioritised. This […]
In the evolving audio landscape, traditional radio marketing has ceded ground to Spotify, Deezer, podcasts and digital radio. But despite increased digital audio investment, experts observe a lag compared to rising listenership, indicating untapped growth potential. This Marketer’s Manual explores the audio advertising landscape, addressing challenges, outlining success strategies, and showcasing brands leveraging the opportunity. […]
Marketing mix modelling (MMM) helps marketers quantify the effects of different media and activations within a marketing plan, and to predict the optimal marketing mix for driving incremental sales from campaigns. Many brands are placing their trust in analysis that misrepresents both the short- and long-term effects of their marketing. However, change is now on […]
Research conducted by Marketing Week and Zone reveals the extent to which purpose is being embraced and neglected by brands. In this Marketer’s Manual, we explore what they need to do to realise the benefits of a strong brand purpose, such as incorporating it into all parts of the organisation and, crucially, embedding it in […]
Surveying over 100 European media professionals, this research dives deep into the rapid adoption of AI tools by brands and agencies, revealing a staggering 87% reporting positive impacts on campaign efficacy and ROI. Discover how AI-powered targeting is combating advertising waste, and learn about the primary barriers to adoption, including data privacy concerns and AI […]