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Nike recreates Back to the Future trainers
Lara O'ReillyNike has recreated the self-fastening glowing trainers worn by Michael J Fox in the 1989 film Back to the Future II.
Virgin Group appoints Saatchi & Saatchi boss as CMO
Lara O'ReillyVirgin Group has appointed Saatchi & Saatchi boss Ian Rowden as its new chief marketing officer, as it looks to place the Group’s brand at the heart of its global expansion strategy.
Npower promises not to upsell when installing smart meters
Lara O'ReillyNpower has become the first of the “big six” energy suppliers to promise not to use smart meters as a surreptitious sales tool.
‘It’s never a case of job done’: How to build a culture of marketing excellence
Michaela JeffersonIn a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
‘Every interaction can be a marketing moment’: Who Gives A Crap on driving its next stage of growth
Niamh CarrollWho Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.
Airbnb’s narrative and reinstating the CMO: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
‘A different way of building brands’: Diageo on using AI to get closer to ‘real consumers’
Grace GollaschDiageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.