Recommended
Greggs opens first coffee shop
Russell ParsonsGreggs is taking on Costa and Starbucks with the launch of its first coffee shop.
Visa and Samsung to launch NFC phone for Olympics
Ronan ShieldsVisa Europe has confirmed it is in talks with UK operators to launch an NFC-enabled mobile phone with Samsung to mark both brands’ sponsorship of the 2012 Olympics. Read the article here.
Kelkoo to relaunch
Rosie BakerKelkoo is relaunching its global comparison site business in response to growing competition and changing consumer habits.
Tesla’s marketing team cuts and McDonald’s stillness: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
Nestlé steps up innovation after ‘less energy’ devoted to it during inflation
Niamh CarrollThe FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
‘Show you we know you’: Morrisons’ CMO on its mission to win customers back
Grace GollaschMorrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers need to accept they are no more empathetic than anyone else
Andrew TenzerMarketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.