This is the third intake for the academy and places were hotly fought over with the chosen scholars undergoing a rigorous interview process to demonstrate their potential leadership, creative and innovation skills.
The scheme was originally set up by The Marketing Academy CEO Sherilyn Shackell to nurture British talent and has been supported by all facets of the marketing industry.
The 30 new scholars are drawn from a variety of companies including media owners, fmcg and drink brands, telecoms and agencies.
The scholars starting with the academy this year are: Adam Johnson – head of brand and campaigns at Nokia; Adam Kennedy – account director at AMV BBDO; Alex MacKenzie – director of Row to Recovery; Caroline Dundas – O2, Take to marketing manager of communication innovation; Celine Naude – marketing communications manager for Microsoft; Daianna Karaian – brand strategy and innovation manager at EDF Energy, Ed Ross – senior marketing manager for ITV; Edwin Broni-Mensah – founder of Give Me Tap; Emad Nadim – assistant brand manager for Kenco at Kraft; Emma Sherwood-Smith – senior brand manager for Pimms at Diageo; Gemma Howells – senior brand manager for Pedigree at Mars Petcare; Grace Letley – account manager at Starcom Media Vest; Haseeb Rahman – marketing manager at Unilever UK & Ireland; Helen Tupper – marketing manager at BP; Inderveer Tatla – Intrepreneur at ByBox; Jacinta Fisher – group account manager at Octagon; James Eder – founder and director of The Beans Group Ltd; James Meekings – head of marketing at Funding Circle; Jamie Dodds – creative marketing manager at the BBC; Jennifer Elworthy – marketing manager (Times & Sunday Times) for News International; Jenny Walker – senior marketing manager at Lloyds Banking Group; Jovan Buac – account director at JKR; Nick Pinder – associate director at Brand Learning; Puneet Ahira – senior strategist at Google; Robbie Dale – creative director at 1000heads; Sarah Pajak – brand manager for Coke Zero at Coca Cola; Sophia Wetherall – international development director at M&C Saatchi; Tamsin Boardman – brand manager at J Sainsbury’s; Tom Probert – innovation strategist at Bow & Arrow; Virginia Barnes – global head of brand at Aviva.
They will benefit from a year of intensive ‘boot camps’, one to one mentoring time with senior marketers and qualified coaches, lectures and ‘lunch and learn’ sessions.
New mentors coming on board this year to join an extensive list of CEOs, CMOs and marketing chiefs include Troy Warfield, vice president of family care Europe for Kimberly Clark, Martin Moll, marketing director at Honda UK, Sarah Warby, marketing director at Sainsbury’s and group chairman of BBH Global Nigel Bogle.
Shackell says: “The new intake of scholars for 2012 will certainly have to prove their leadership skills in their chosen jobs, given the challenges of fast-paced technological change and the tough economic backdrop. But with the help of experienced and inspirational mentors we’re sure they’ll be well-equipped to demonstrate how vital marketing is to successful business strategies.”
The new scholars’ year begins with a boot camp next Monday (21 May).
The Marketing Academy was launched by non-profit organisation Marketing Hall of Legends in 2010 and key sponsors include Kraft Foods, Marketing Week, Microsoft, Nokia and O2. Pictured are the new academy intake for 2012/13.