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Yahoo UK MD James Wildman to leave
Lara O'ReillyYahoo’s UK managing director James Wildman is to leave the company after three years to pursue “new endeavours”.
Breakthrough Breast Cancer launches first social media fundraising campaign
Sarah VizardBreakthrough Breast Cancer is launching its first social media fundraising campaign as it looks to encourage its Twitter and Facebook audiences to donate to the charity, rather than just ‘liking’ and ‘retweeting’ posts.
Ikea readies first sustainability campaign in marketing switch
Sarah VizardIkea is launching a new marketing strategy, “The Wonderful Everyday”, as it looks to explain to consumers what the brand stands for and tout its sustainability credentials.
Airbnb’s narrative and reinstating the CMO: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
‘A different way of building brands’: Diageo on using AI to get closer to ‘real consumers’
Grace GollaschDiageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
‘Led by the process’: One flooring brand on upending category conventions
Josh StephensonWith 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
Controversial Apple ad ranks low with consumers and industry alike, data suggests
Molly InnesThe ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.