The Co-operative Group has moved its non-TV planning and buying business account worth about &£5m from Robson Brown to Manchester-based Mediacom North. Starcom Motive, the incumbent on the &£7m TV buying account, has retained the buying and picked up media planning from MSc, the joint venture between Partners BDDH and New PHD. Partners BDDH hold […]
Football isn’t just a game – it’s a multi-million pound industry. And customer relationship management can play a key role in winning new supporters and keeping fans on side
Recruiting staff is one thing, but it’s quite another keeping the best people. Many companies now realise the best way to keep staff is to give them sufficient incentive to stay put.
De Beers Group, the diamond mining and marketing company, is to increase its marketing spend almost threefold to $180m (£110m), after the announcement of a new joint venture retail brand with luxury goods giant LVMH Moët Hennessy Louis Vuitton. De Beers Group and LVMH are creating an independently operated 50:50 joint venture company to sell […]
Energy suppliers Eastern Energy and Norweb Energi are both understood to be reviewing their advertising accounts, following the appointment of Matthew Crane as the new head of marketing for TXU Europe. The account is believed to be worth &£10m. Both the energy brands are owned by TXU Europe, a Dallas-based utility company. Eastern merged with […]
Online advertising has unique strengths but it’s definitely not a shortcut to increased brand awareness
The Procter & Gamble-backed teen girl website, swizzle.co.uk, has shut down almost a year after its much-hyped launch.
If proof is needed that association with the Diary can lead to greatness, look no further than Richard Addis. Addis, former editor of the Diary as well as the small matter of The Express, is editing The Globe and Mail in Toronto, Canada. And he is taking on a formidable foe in Conrad Black, chairman […]
Walkers Crisps has created a website to encourage children across the country to display their schoolwork online. The site, called Walkers Showcase, has been launched following the success of the Free Books for Schools scheme, which began in 1999 with the backing of News International. Five-times Olympic gold medallist rower Sir Steven Redgrave is also […]
Clive Mishon, former chairman of the Sales Promotion Consultants Association (SPCA), has quit Marketing Drive. He is understood to be in talks with parent company True North Communications about his future within the group. Mishon started the agency 12 years ago with Mark Timbrell and was president of Marketing Drive Worldwide, responsible for non-US operations. […]
The Diary was wondering whether to send Madonna and Guy Ritchie a belated wedding present. But what do you buy the couple that has everything? Kimberly-Clark, the makers of Kleenex products, came up with the perfect gift. It shipped two rolls of toilet paper to Dornoch Cathedral in Scotland for the big occasion on December […]
Nestlé UK has hired former McCann-Erickson media director Stuart Cox as media manager.
In the article by George Pitcher, entitled, “Will Japanese Car Makers last in a euro-isolated UK?” (MW January 11). He does not give any indication of the price that sterling would have to enter the euro, to make Nissan competitive. Surely, the price of entry is crucial, otherwise, going in at today’s rate could lock […]
Somerfield has withdrawn from the loyalty scheme Premier Points run by Argos, after deciding to drop all loyalty schemes and resume price-led promotions. The company announced in its interim results yesterday (Tuesday) that it has “given notice to end our Argos Premier Points loyalty scheme in order to provide our customers with more immediate focused […]
National Lottery tickets are to carry ads and top brands will have the chance to sponsor the Lottery under new rules proposed for the next licence, which begins in January 2002. Advertising on some 100 million tickets sold each week and sponsoring the game is seen as an effective way of raising funds for good […]