L’Oréal snubs new women’s mag launch
Marketing WeekL’Oréal, the cosmetics group, is believed to have decided against supporting the launch of Real, the fortnightly title published by H Bauer.
L’Oréal, the cosmetics group, is believed to have decided against supporting the launch of Real, the fortnightly title published by H Bauer.
Car company Seat has promoted regional brand manager Mark McKenna to head its marketing. McKenna takes over from head of marketing Gary Savage, who has moved to head of sales and operation at the Volkswagen-owned subsidiary. The move also follows Kevin James’ appointment as director of Seat. James, who was joint managing director of Volkswagen’s […]
Job applicants are often encouraged to include unusual hobbies and achievements on their CVs to make prospective employers sit up and take notice. But one agency boss has added a rare talent to his own list of pastimes. Matt Etherington, head of brand naming agency Matt Etherington Names Names, met a challenge from workmates head […]
Citibank has promoted Jonathan Mindell to sales and marketing director for the company’s UK consumer business. Mindell replaces Martin Johnson, who quit as marketing director last month to join Halifax Card Services as its first director of marketing (MW March 29). Mindell was formerly sales and distribution director, a position he held since last January […]
Bass Hotels & Resorts (BHR) has poached Gavin Hawthorn, a Hyatt International director, to be its director of relationship marketing for Europe, Middle East and Africa (EMEA), including the UK.
A BrandNet study into the websites of UK national newspapers exposes a chasm between those that have excelled in translating their brands to an online format and those which have taken a rather half-hearted approach.
Tesco’s successful skirmish with Levi’s demonstrates that a brand can’t afford to forsake its consumers just to embellish its status, says Alan Mitchell
I read with interest your e-consumer article (MW March 29) regarding online auctions and in particular your reference to FSauctions, the Freeserve auction site. FSauctions is now one of the top three UK online auction sites, with over 70,000 items on offer at any time. Our users play a vital and appreciated role in helping […]
British Gas, owned by Centrica, has announced the launch of its first “heavyweight” gas customer retention campaign, understood to have been prompted by tough competition in the domestic market and reports of a dwindling market share. A recent report by Datamonitor called “Market Share Monitor – Domestic Gas Commentary”, says that by the end of […]
Britannic Assurance head of marketing David Newman, has been promoted to head of channel management following a cull of the direct sales force. Newman will be responsible for developing marketing channels for Britannic’s life assurance policies. The channels are: workplace marketing (selling financial products in the workplace); selling through third parties, including the Britannia Building […]
Instant messaging is the latest online fad, and Freeserve wants to increase revenues by offering ads and sponsorship on its service.
Capital Interactive, the online division of Capital Radio, has launched three of its so-called narrowcast Web-radio stations following syndication deals with BeMe.com, Darkerthanblue.com and Another.com. The stations, first mooted last summer (e-volve July 27, 2000), have been tailored to match niche lifestyles rather than traditional music genres. The idea is to combine radio, e-commerce and […]
The Incorporated Society of British Advertisers (ISBA) is challenging the Government’s plans for implementation of European Union legislation that could allow private organisations to take out injunctions to halt advertising campaigns. ISBA says the EU’s Injunctions Directive, which is due to come into force in June, could become “a nightmare for UK advertisers”. ISBA, which […]
The Field Marketing Council has released a guide to field marketing, that it hopes will clarify what it is and how it can be employed by marketing agencies and clients alike.
Allied Domecq, owner of spirits brands including Ballantine’s and Beefeater, is restructuring its global marketing team, resulting in the departure of media chief Patrick Burton and head of product development Ben Sear. The rejig follows the appointment of Kim Manley as chief marketer, in place of Todd Martin, who became Allied’s North American president last […]