Britannic Assurance head of marketing David Newman, has been promoted to head of channel management following a cull of the direct sales force. Newman will be responsible for developing marketing channels for Britannic’s life assurance policies. The channels are: workplace marketing (selling financial products in the workplace); selling through third parties, including the Britannia Building […]
Cadbury Trebor Bassett has struck an advertising promotion deal with Two Way TV, the digital interactive entertainment channel, that will see its Time Out snack featured over the Easter weekend. Viewers on the NTL and Telewest networks will be offered special Two Way TV/Time Out games, including an Easter egg hunt. Prizes include a year’s […]
Self Trade’s announcement last week that it is repositioning as a wealth-management bank is the tip of a mass affluent iceberg.
I was interested to read your report on comments made by Lorna Rowland at the Economist e-CRM conference (MW March29). I agree with her view that “no CRM project can be viewed as a finite task with a start and end date” and suggest that any organisation viewing CRM as a “project” rather than a […]
The Field Marketing Council has released a guide to field marketing, that it hopes will clarify what it is and how it can be employed by marketing agencies and clients alike.
As the gap between creative and media agencies widens, many believe a move back to an integrated structure is the solution.
Burger King has chosen Nescafé as its preferred supplier of coffee in its UK restaurants, which could lead to cross-promotions between the brands.
Groupe Pernod Ricard has appointed Saatchi & Saatchi’s Team Saatchi to handle the creative advertising for the relaunch of Pernod in the UK.
Cosmo Girl, the National Magazines teenage monthly title that was due to launch this summer, has been delayed for a second time, according to industry sources. It is believed the delay has been triggered by a slump in the advertising industry. The magazine, which will target girls aged between 12 and 17 years old, was […]
Marks & Spencer has axed external advertising manager Matthew Chambers after a restructure of its marketing department led by marketing director Alan McWalter.
As the world becomes increasingly advertising-saturated, there is one last great frontier left to commercialise – the floor. But is there a good reason why it hasn’t been done before?
Barclays has poached EMAP’s marketing director of consumer magazines, Simon Gulliford, to be its first group marketing director. Gulliford starts on May 14 and will be responsible for developing branding as well as creating an integrated marketing strategy for the group, which includes Barclaycard and Woolwich. Gulliford will report to chief administration officer Gary Dibb […]
Safeway has teamed up with online wine merchant Madaboutwine.com to launch its first foray into e-commerce. Safewaywinesdirect.co.uk will house a selection of wines available in Safeway stores. Orders are placed through the Safeway site and will be fulfilled by Madaboutwine.com. Safeway Internet marketing manager Robin McArthur says the company is looking at developing its e-commerce […]
The jeans industry is celebrating its first sales upturn for three years. But the upsurge is being driven by women eager to copy catwalk fashion, which recently strongly featured denim. Given the faddishness of the fashion world, is jeans comp
Credit Suisse Group, the financial services company, has awarded its £12m global branding brief to EURO RSCG Wnek Gosper, following a two-way pitch against US agency Kirshenbaum Bond & Partners. The two agencies were shortlisted after an initial pitch which included two other undisclosed Swiss agencies. Credit Suisse Group last advertised in 1997, with a […]