M&S financial opts for Naked

Marks & Spencer Financial Services has appointed Naked as its media strategy agency to develop the financial services brand and has shortlisted agencies for media buying on the account.

Marks & Spencer Financial Services has appointed Naked as its media strategy agency to develop the financial services brand and has shortlisted agencies for media buying on the account.

The move marks the division’s first dedicated spend on brand development and no budget has been disclosed. However, it’s annual spend on product marketing is &£6 m.

Creative work will be handled by M&S roster agency Creative Leap.

The media buying agency will be announced within the next few weeks.

Traditionally the company has focused on marketing individual financial products through its creative and media agencies – Rainey Kelly Campbell Roalfe/Y&R, Walker Media and MediaVest Manchester. The incumbents’ work will not be affected and product work will run parallel to brand development.

M&S plans to expand its financial services department within branches as part of a refurbishment programme.

It is looking at 100 of its branches and assessing how many would benefit from a financial services department.

The company offers pensions, loans, unit trusts, life assurance and private medical insurance through the division. However, its brand presence has been relatively low-profile. Only 15 stores have financial services departments, with most of the products sold to the company’s 6 million storecard holders.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here