Midshires holds £5m ad review
Marketing WeekBirmingham Midshires is reviewing its £5m advertising account held by Grey Worldwide and direct marketing agency BDMA Manchester.
Birmingham Midshires is reviewing its £5m advertising account held by Grey Worldwide and direct marketing agency BDMA Manchester.
Compaq has made ten marketers redundant, including head of interactive marketing Lesley Mason, who does not have a job to go to. The PC manufacturer, which has until now had a 100-strong marketing team, blamed the redundancies on the downturn in demand for IT equipment that began this year. The redundancies are mainly among middle-ranging […]
McCann subsidiary loses global fashion business as Swedish retailer replaces marketing chief
Stelios Haji-Ioannou’s easyGroup is looking to move into cinemas and hostels. The group plans to set up two separate companies for the ventures, which it would ultimately hope to float on the stock exchange. EasyGroup is seeking to set up cinemas in London and then roll them out across Europe under the name easyCinema. The […]
Save the Children is poised to appoint Catalyst to handle its £2m advertising account following a three-way pitch. The agency is understood to have beaten off competition from Mother and Burkitt DDB in the final stages to win the account, although as many as ten agencies were considered in the early stages of the review. […]
Chorion, the leisure and entertainment group, is searching for a head of children’s brands to develop its portfolio of kids’ characters, which includes Noddy and The Famous Five. The post has been created to maximise the opportunities for the company’s existing children’s properties in publishing, TV, film, promotions and merchandise as well as developing any […]
Coca-Cola is to slash the value of its sponsorship of ITV’s The Premiership following the decision to reschedule it away from the Saturday 7pm peak slot – first predicted in Marketing Week (October 4). In June, the soft drinks giant agreed to pay more than &£50m for a three-year contract covering its sponsorship of The […]
J Walter Thompson (JWT) London has made 19 people redundant and Leagas Delaney Group is laying off up to ten staff in the second major round of redundancies to hit ad agencies in less than a month. JWT, headed by Simon Bolton, announced its redundancies on Thursday last week. The cuts have been implemented across […]
Home insurers have suffered a difficult few years, but are hoping to move back into profit this year. Falling crime and rising premiums should help
British Airways’ London Eye is to run a radio and poster advertising campaign, portraying how simple it is to ride on the attraction. The attraction cliams that the new campiagn does not imply any decline in vistor numbers during the current tourist slump. The campaign, which will run on radio and outdoor in London and […]
Allied Domecq has poached Britvic director of brand marketing Cathryn Sleight to be its UK marketing chief. She replaces Grahame Cox, who five months ago was promoted to the new role of director of innovation and business development. Since then, the top UK marketing post has been held on an interim basis by Richard Hayes, […]
‘Scientists’ claim long fingers indicate longevity, a vertical forehead reliability. Bold stuff. So why is modern irrationalism so scared of causing offence? By Iain Murray
Sainsbury’s has teamed up with Scottish Power to offer customers a one-stop shop for electricity and gas in addition to its telecoms service. With other major retailers considering following suit, is there room in an already saturated market f
Liberty, the group of singers which lost out in the ITV show Popstars, is to join winning act Hear’Say in Granada Enterprises Commercial Ventures’ (GECV) licensing portfolio. GECV has acquired the exclusive licensing rights for Liberty and a raft of programmes including Don’t Eat the Neighbours – a 26-part series aimed at the pre-teenage market […]
Profit warnings on opposite sides of the Atlantic have produced opposite movements in share prices, reflecting a major difference in market moods, says George Pitcher