Claydon Heeley banks £12m Bradford & Bingley DM brief
Marketing WeekClaydon Heeley Jones Mason has retained the direct marketing for Bradford & Bingley, worth a reported £12m.
Claydon Heeley Jones Mason has retained the direct marketing for Bradford & Bingley, worth a reported £12m.
Alan Mitchell asks whether marketers have lost touch with the consumer (MW September 27). I would reject this argument – on the grounds that there is little evidence to demonstrate that marketers have ever understood the customer. Armed with their CHAID analyses and their residual mean squared errors, companies may think and claim to know […]
Scottish Water, a new publicly owned water body for Scotland to be formed next spring, is understood to be seeking an advertising agency to develop its brand identity. Three existing water and sewerage authorities – North of Scotland Water Authority, West of Scotland Water Authority and East of Scotland Water Authority – are to be […]
Motorola plans to be the first hand-set manufacturer to market a pre-pay GPRS(general packet radio service) enabled mobile phone in time for Christmas. The mobile phone manufacturer is in talks with all networks about the launch of a pre-pay handset which will operate under GPRS. But it is likely that BT Cellnet and Vodafone will […]
Granada Enterprises managing director Phil France is leaving the sales house to pursue other interests. News of his pending departure comes as Graham Duff, former chief executive of Zenith Media, is about to take over as chief executive of the business. France, aged 55, will retire at the end of the year. It is not […]
After reading the special report on call centre staff (MW October 4) I felt extremely hopeful for the future of the telemarketing industry. Much like its big brother – direct marketing – telemarketing has suffered from the perception that it is a somewhat lesser marketing discipline. However, looking at the gravity with which the industry […]
Tiny Computers is doubling its number of UK showrooms and creating 450 jobs as part of a move to capitalise on the difficulties experienced by some of its rivals. The PC manufacturer has signed a deal to take over 140 concessions in the Powerhouse retail chain, which it claims will make it the UK’s largest […]
BT Cellnet’s decision to sell advertisers access to its customers through text messaging (MW September 27) is in many ways a knee-jerk reaction by the telecoms dinosaur to try to generate some extra revenue by exploiting its users even further. That’s assuming it fails to take the necessary steps to give the customer priority consideration […]
Selling cartoon characters and their merchandise overseas can be child’s play. But there’s no guarantee that what sells in the UK will be a success abroad. Helen Donald reports on how to avoid the pitfalls and achieve success
Viacom Outdoor, the company which owns the contract to run advertising on the London Underground, is searching for advertisers to sign up as partners for the trial of its new service to show moving ads on the wall opposite platforms. Called XTP (Cross-Track Projection), advertising messages will be digitally projected – over the heads of […]
TfL irked advertising agencies last week by awarding its congestion charge work to M&C Saatchi without completing the pitch. Should the losers be compensated for the time they have invested?
Virgin Trains is looking at introducing video entertainment systems on the back of seats on its high-speed tilting trains, similar to those already installed in Virgin Atlantic aeroplanes. The company has put out a notice to tender for a company to design, maintain and supply such a system. The screens would allow passengers to access […]
Ask Jeeves UK and Ireland has promoted vice-president of sales and marketing Adrian Cox to chief executive. Cox succeeds George Lichter, who is moving back to his native America to become president of Ask Jeeves International. Cox’s old post has not been filled, as he will continue to oversee sales and marketing. The company already […]
Next month World Snooker unveils its plan for adding £100m to its earnings. But it has some tough manoeuvres to perform first
BlowUP Media UK, the poster contractor, is looking for companies to advertise on the UK’s first giant advent calendar poster. The site on the facade of Birmingham town hall, which is being refurbished, offers advertisers 24 three-dimensional illuminated windows during the run-up to Christmas. BlowUP pioneered the use of the giant advent calendar poster in […]