Brand clean-up starts with axing of Dettox
Marketing WeekIs Reckitt Benckiser’s consolidation of its Dettox cleaning products into the Dettol disinfectant brand a good idea, or just confusing?
Is Reckitt Benckiser’s consolidation of its Dettox cleaning products into the Dettol disinfectant brand a good idea, or just confusing?
Cadbury will roll out its Dream white chocolate bar into Europe with £6m UK launch in the new year
P&G is planning a £9m relaunch of its Pantene haircare range, in a bid to fight off the threat emerging from Unilever’s £35m-plus investment in a new Dove haircare range. Branded a “knee-jerk” reaction by industry insiders, P&G plans to run the advertising onslaught early next year to coincide with the Dove haircare launch in […]
The business-to-business publishing sector likes to play up its advantages in hard times, but effective operators are a good bet at any time
Customer magazines can be more than a blatant sales tool. Many companies now produce publications with editorial content that give the newsstands a run for their money, and keep customers tied into a long-term relationship with the brand
The cautious optimism of last year is nowhere to be seen in the latest CIM survey. Sales forecasts and marketers’ confidence are the lowest on record
Royal Bank of Scotland has appointed Wieden & Kennedy to the multi-million pound RBS Advanta credit card account.
With European advertising bodies pulling in different directions, what is needed is a clear industry voice. The appointment of Eaca President Bernd Michael may provide this.
Abbott Mead Vickers.BBDO has taken top spot in the 13th Marketing Week Agency Reputations Survey, convincingly beating last year’s winner, BMP DDB, despite the latter’s excellent performance. In what has been a difficult year for agencies, thi
Advertising agencies that take a keen interest in how they are viewed by top clients (and what self-respecting agency does not?) should look closely at this year’s Reputations Survey. Not simply because there have been some important changes in the headline rankings, but because of what can be gleaned from the small print. First, the […]
Scottish Courage has moved its brands director of premium beers, Maurice Breen, into the new position of brands director of projects, as part of a restructuring of its marketing department. The reshuffle will see John Botia, brands director for lagers, take on the new role of brands director for Fosters and John Smiths. The company […]
Safeway is considering a return to TV advertising after a two-year absence, as part of its regional marketing strategy. The TV activity is likely to take the form of regional campaigns promoting the grocer’s low-price strategy rather than a national branding campaign. Safeway’s advertising is handled by Bates UK, which created the memorable “Talking toddlers” […]
Guinness UDV’s Smirnoff Ice is to sponsor free travel on London transport during New Year’s Eve. The deal, worth £300,000 was negotiated by Viacom Outdoor’s special projects team Impact, and gives Smirnoff Ice joint sponsorship of free travel alongside Transport for London and London Underground. Branding will appear on advertising sites across the city, including […]
Commercial radio’s success in increasing its share of advertising over the past decade is undoubtedly laudable. But could one be forgiven for suggesting that your leader and two-page article (MW November 15) went just a little over the top? If we bring the focus closer, we see radio’s advertising revenues declining by seven per cent […]
After ITV’s recent ratings battering, availability of ITV1 on Sky Digital means a brighter outlook – if it can get the programmes right.