BT Ignite, the business-to-business division that accounts for almost a third of BT’s total revenue, and boasts a £30m marketing budget, has appointed its first marketing director. Danny Garvey, former head of marketing at BT Ignite Solutions, takes up the post this week. His task is to turn BT Ignite’s sizeable losses into a profit. […]
Carat has won the £24m media planning and buying account for British Gas’ entire domestic products and services. The agency triumphed after a four-way battle that pitched incumbents Carat and OMD UK against MindShare and Zenith. Nick Smith, British Gas director of marketing and strategy, oversaw the pitch. Parent company Centrica also owns the AA, […]
The Nivea brand, more than seven decades old, was expropriated during the war and its trademark sold across Europe. Its original owner, Beiersdorf, spent years getting it back. Now it’s up for grabs once more.
Upmarket shopping mall Bluewater is launching a TV advertising campaign in an effort to increase visitor numbers to its 330 stores. The Objects of Desire campaign, created by Banks Hoggins O’Shea/FCB, will break on Saturday and attempts to set Bluewater apart from other malls. It focuses on the range of products available at Bluewater, featuring […]
I write in response to your special report “Loyalty at what cost” (MW May 16), the main thrust of which accuses supermarkets of becoming obsessed with price promotions at the expense of more creative added-value promotions. “Good Food Costs Less at Sainsbury’s” was, in my opinion, one of the greatest advertising lines of all time, […]
Arsenal and France footballer Thierry Henry is to be the new face of Renault in the UK, in a move calculated to make the brand’s image more masculine. The footballer, who is tipped to be one of the stars of this year’s World Cup, will feature in a campaign for the Renault Clio, breaking this […]
Microsoft is searching for a UK marketing director, following the promotion of Oliver Roll to a position overseeing the company’s marketing in East Asia. Roll, who oversaw the UK launch of Windows XP last October, will leave on August 1. He says: “It was a tough decision for me because I love the UK job. […]
Calling all soft drink and ice cream manufacturers. The Diary is here to help you. Former naval meteorologist and Daily Telegraph weather correspondent David Bowen has come up with weather forecasts for the next ten summers. Bowen, who must have Mystic Meg-style powers, believes this information can help marketers plan sales strategies. So, here goes. […]
The NHS is ill, but marketing might be part of the cure. If the health service wants to be run like a business the first thing it needs is a good logo. By Winston Fletcher
Delegates at the recent Television Matters conference were surprised to find themselves being entertained by a virtual Chris Tarrant. The Capital Radio DJ and host of the conference couldn’t make the beginning of the conference, so Max Headroom-style video segments were created to fill in for him while he made his way to the venue. […]
Norwich & Peterborough building society is seeking its first board-level marketer.
Fujitsu-Siemens Computers has appointed McCann-Erickson Worldwide as its European marketing communications agency, following a three-month pitch. McCann beat competition from several global agencies, including J Walter Thompson. The account was previously handled by Serviceplan in Germany and adapted to local markets. The account, estimated to be worth between £6.9m and £8.9m, is the second to […]
Advertisers often target niche markets, and lager brand Löwenbräis no exception.
UK drinks distributor First Drinks claims UK supplies of Stolichnaya vodka are now secure, after disruptions caused by a dispute between brand-owner Soyuzplodimport (SPI) and the Russian Ministry of Agriculture (MW March 7). The Russian government claims the trademark rights to Stolichnaya were sold illegally to SPI in 1992, during the chaos following the collapse […]
Top banker Matthew Barratt has put the issue of marketing to children in the spotlight once again. It’s an ethical minefield, reports Gary Thurtle