The AMP Oval cricket ground has installed revolving perimeter advertising boards, similar to those used at football matches. The move means ten to 12 ads can be shown on one perimeter board during a match. Ten boards have been erected at the Oval, home to Surrey County Cricket Club. The system, which has been installed […]
Chemicals company DuPont has appointed Doner Cardwell Hawkins to handle its $20m (&£13.7m) European fibres business, Teflon Textiles & Interiors, following a three-way pitch. The account includes the Teflon stain-repellent ingredient for clothing, but not the coating that keeps food from sticking to pots and pans. Last month, Doner in the US was appointed to […]
Masterfoods has appointed MediaCom to handle its £120m centralised media planning business following a five-way pitch.
UK drinks distributor First Drinks claims UK supplies of Stolichnaya vodka are now secure, after disruptions caused by a dispute between brand-owner Soyuzplodimport (SPI) and the Russian Ministry of Agriculture (MW March 7). The Russian government claims the trademark rights to Stolichnaya were sold illegally to SPI in 1992, during the chaos following the collapse […]
Top banker Matthew Barratt has put the issue of marketing to children in the spotlight once again. It’s an ethical minefield, reports Gary Thurtle
The London Development Agency (LDA) is aiming to streamline the way the capital is marketed and sold internationally. At present, bodies representing London use a wide variety of emblems and signage for their communication. Industry-led steering group Team London, which will include representatives from organisations such as the British Tourist Authority and be led by […]
Martin Runnacles returns to take charge of a major car brand after a two-year absence
McDonald’s has pulled a TV ad showing a dog attacking England footballer Rio Ferdinand, following last week’s mauling of a child by a neighbour’s dogs. The move is understood to be the first time the fast-food chain has withdrawn an ad and coincides with complaints to the Independent Television Commission (ITC). The ad, part of […]
Cider brand Strongbow is parting company with long-time advertising front-man Johnny Vaughan and refocusing on the product’s benefits in a £10m campaign set to break this summer. The campaign, created by Bulmers’ agency TBWA/London, will feature Strongbow’s “refreshment and taste qualities”. Vaughan has appeared in Strongbow’s advertising since May 1998, when the first “Strongbow. Live […]
The Government may resurrect its taskforce on tobacco sponsorship, following concerns raised by sports bodies that they will struggle to replace tobacco sponsors when the Tobacco Advertising and Promotion Bill becomes law. Sports minister Richard Caborn has written to sports bodies, including those representing darts and snooker, to ask if they would like the taskforce […]
Europeans’ meal times are becoming more fragmented: they are ditching their main meals in favour of snacking at work, or eating out in restaurants
Procter & Gamble has developed a formidable reputation as a seminary of top industry talent. But times are changing and P&G, like so many other corporate behemoths, is being forced to look again at the way it does business. Has the P&G academy
Channel 5 is cleaning up its act in an effort to become a channel of choice. But it badly needs funds to buy better programming.
Cider brand Strongbow is parting company with long-time advertising front-man Johnny Vaughan and refocusing on the product’s benefits in a £10m campaign set to break this summer. The campaign, created by Bulmers’ agency TBWA/London, will feature Strongbow’s “refreshment and taste qualities”. Vaughan has appeared in Strongbow’s advertising since May 1998, when the first “Strongbow. Live […]
Europeans’ meal times are becoming more fragmented: they are ditching their main meals in favour of snacking at work, or eating out in restaurants