Iain Murray: Are books such stuff as dreams are made of?
Marketing WeekResearchers have found a correlation between reading and dreaming. Too true: some newspaper stories can induce the worst kind of nightmare, says Iain Murray
Researchers have found a correlation between reading and dreaming. Too true: some newspaper stories can induce the worst kind of nightmare, says Iain Murray
The Department of Trade and Industry (DTI) has appointed Miles Calcraft Briginshaw Duffy and PHD to handle the advertising and media for its &£2m campaign to demonstrate the Government’s support for small businesses. The two agencies acted together in a four-way pitch overseen by COI Communications. Miles Calcraft Briginshaw Duffy and PHD pitched against Fallon/MediaVest, […]
OK, so we’ve got the World Cup, we’ve had the Golden Jubilee, but there is another special family, all but overshadowed by football and royal fever – the Osbournes. No, I don’t mean your old headmaster’s family – I mean Ozzy, the old-time rock legend, not-so-reformed alcoholic and lead singer of Black Sabbath. A documentary […]
Iceland, part of The Big Food Group, has appointed a new marketing chief for its home-shopping division. Lee Pinnington joins as head of home-shopping marketing from the Reality Group, where he was a consultant working in the development of clients’ customer relationship strategies. He has worked in a similar field for Sainsbury’s, GUS Home Shopping […]
Mark Warner Leisure has appointed Circus and Soul to its business, with Circus handling strategy and Soul implementation. The upmarket, all-inclusive holiday specialist has been in informal talks with a number of agencies during the past month – including Mother, Partners BDDH and BMP/DDB – according to Mark Warner head of marketing Nigel Ragg. In […]
The article by Branwell Johnson on the UK hotel industry (MW May 16) and its efforts to reverse the decline in occupancy levels is totally wide of the mark in focussing on marketing. Sure, marketing has a part to play in the sense that it drives a proposition and is responsible for building brands. But […]
With reference to Hilary Rogers’ letter (MW June 6), I too believe there to be a great deal of truth in the comments that a Scottish accent is very soothing to the ear and creates an atmosphere of trust and attention. Just look at the recent growth in call centre business in Scotland however, to […]
ITV has attracted the equivalent of £20m from more than 30 advertisers that have created campaigns specifically for the World Cup.
Of course advertising (especially TV advertising on children’s channels) manipulates children. It gives them a serious case of the “gimmes”, much in the same way as playground pressure does when a classmate smuggles in their latest Game Boy Advance or must-have toy. To suggest that advertisers “will have to ensure they target the market without […]
Rail and metro media has grown by more than £50m in the past five years despite the catastrophic state of the UK’s rail and tube networks. It should hit £142.5m this year, equivalent to 20 per cent of the total outdoor market. And new technology, such as cross-track flat TV screens, should expand the sector […]
Andrew Seth’s comments in “The trouble with facelifts” (MW June 6) seemed to imply that the failure of Persil Power was because its ability to rot clothes was apparent across Europe, rather than being confined to its UK launch. This is surely a prime example of marketers’ disrespect for consumers and demonstrates exactly why they […]
I’d like to respond to Hilary Rogers’ letter “Trust me, I’m a Scotsman” (MW June 6). I’m fed up with Scots knocking everything English, particularly when we have a successful call centre here full of Mancunian accents. Firstly, Geordie or Mancunian accents, or any other Northern accent for that matter, are not a fad or […]
Nestlé is courting controversy with plans to launch its Nan HA hypo-allergenic baby milk in the UK. The product is sold in various European markets, but has not yet made a UK appearance.
TBWA/London has created a television campaign for Cadbury Trebor Bassett’s (CTB) Flake brand, continuing the 43-year-old advertising theme of the ‘Flake girl’. The ad breaks on Friday (June 21) and is set in a laboratory where the Flake girl is at work. After her colleagues leave for the evening, she slips into the lab’s zero-gravity […]
Burger King has parachuted in a US WPP Group agency chief, John Valentine, to lead a six-month, brand-strategy review ahead of a “relaunch” in the UK. Valentine is the chairman and founder of VML, which is Burger King’s interactive agency of record in the US. He takes up his role this week and will report […]