Argos’s SMS product reservation service has received nearly 1 million text messages since its launch late last year. It has also added a coded guide to its catalogue enabling consumers to shop for a colour co-ordinated home look.
Leo Burnett is to handle advertising for printer manufacturer Epson, following the break-up of its sister agency, D’Arcy, last year.
As chief executive of new super regulator Ofcom, Stephen Carter is one of the most influential people in UK media. Advertisers wait with bated breath to discover whether, with his background in the marketing industry, he will move their intere
Johnson & Johnson (J&J) has stripped Stefano Curti, European marketing director for its Neutrogena brand, of all marketing responsibilities and moved him to the role of franchise director of Compeed, the company’s wound-care division.
Carlson Marketing Group has been reapppointed to manage Le Meridien Moments, the rewards programme for Le Meridien Hotels and Resorts.
Advertisers are waiting with bated breath to hear what Stephen Carter has to say when he steps into the role of chief executive of Ofcom in March. The only signs of any views that he may have on the regulation of the telecoms and media industries are those he expressed at NTL – from which […]
The Diary would like to extend its slightly belated congratulations to Ann Francke, appointed as Boots’ director of strategic marketing earlier this month (MW January 16). Unfortunately, the Diary has lost telephone privileges and so it cannot order one of the floral tributes that have been cascading onto Francke’s desk like bird droppings onto a […]
In a move which will shock the industry, Mike Moran, the commercial director of Toyota is leaving the car company to join Thames Water as worldwide marketing and strategy director. “Larger than life” Moran, who is well-known in both advertising and marketing circles, and a senior figure in the car industry, leaves Toyota at the […]
Proctor & Gamble has reported a five per cent increase in sales to $11bn (£6.7bn) for its second quarter ending December 31.
The Diary is, of course, as rich as Cr?sus (and with a better stereo system to boot), but January is such a long month, and by now even the Diary’s belt, legendarily loose as many a protégé will tell you, is beginning to tighten.
Cancer Research starts DRTV drive Cancer Research UK has launched its first direct response television (DRTV) fundraising campaign, on the NTL and Telewest interactive TV platforms.
BT Openworld targets Liverpool fans by offering ‘online season ticket’ to the club’s website
Dennis Publishing has appointed Naked Communications to handle the media planning and buying for its floundering men’s title Maxim. This is the first time the publisher has undertaken any above-the-line advertising for the magazine since its launch in 1995. Dennis is also trawling creative agencies in an attempt to bolster the magazine’s presence in the […]
Chrysalis Radio has revealed plans to launch a FM ‘talk’ station for the West Midlands called WBC. It is planning to bid for the regional licence when it is advertised next month.
8.4 million shoppers went online to buy their Christmas gifts, spending £1.5bn, says NOP