Brentford FC seeks stadium sponsor
Brentford Football Club is looking for a sponsor to fill the advertising space on the roof of its stadium, which is directly below the flight path for Heathrow Airport.
Brentford Football Club is looking for a sponsor to fill the advertising space on the roof of its stadium, which is directly below the flight path for Heathrow Airport.
Silvio Berlusconi’s ‘joke’ illustrates the difficulty involved in creating multilingual institutions. At least we have one language in common – money. By George Pitcher
Celador International has promoted its head of marketing and consumer products John Eastaff to the role of director of marketing and consumer products.
The House of Lords has voted against the Government’s proposal to assign responsibility for monitoring broadcast advertising to super-regulator Ofcom’s proposed Consumer Panel. The vote against the proposal was led by Conservative peer Baroness Buscombe.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.