The Royal Mail is to introduce its new look and tagline: ‘With us it’s personal’ in a &£5m Christmas campaign for its ‘Who Wants To Be A Millionaire?’ promotion. The new identity, codenamed ‘moving red’, was created by Wolff Olins. The Royal Mail’s trademark red has been softened with flashes of other colours. The new […]
A merged ITV doesn’t have to be bad for advertisers, says Paul Curtis, as there’s plenty in the ruling’s detail that they can turn to their own advantage
Creatives are, almost by definition, bored. No one understands them, you see – they are free spirits, unable to tolerate being tied down, day after day, on the Dunlop Inner Tubes account. So HHCL/Red Cell has given its ideas people a little exercise to keep them from getting fidgety. Staff have been allowed to let […]
Media agencies have complained that draft undertakings from Carlton and Granada – encompassing behavioural remedies designed to place a check on ITV plc’s dominance of the television advertising market – are full of “loopholes”. The draft undertakings, which include details of the controversial contracts rights renewal (CRR) remedy were published for the first time on […]
Big Communications has been appointed by KMI, which owns the King of Shaves (KoS) range of male grooming products, as its first creative agency following a three-way pitch. Big’s first task will be a &£1m radio campaign to support the KoS shaving range early next year.
Once upon a time, when she was at Procter & Gamble, Ann Francke successfully launched Madonna as the new face of Max Factor. Her attempt, as strategic marketing director, to give Boots a facelift has been rather less successful. So much so tha
It’s no illusion: the economy is bearing up and Brown seems to have worked some magic. But UK retailers have conjured the best trick of all, says George Pitcher
Campaign-specific URLs are becoming a standard fixture in TV, print and radio advertising
St Luke’s has been appointed by Asian bank Standard Chartered Bank to create a campaign for its new tailored credit card in Singapore. WCRS and Circus also pitched for the business.
Distorted news is a powerful weapon in any language, as BAT found in Paraguay. But how do Western companies counter such guerrilla tactics? asks Nick Higham
I agree with James Farnham’s suggestion that Sainsbury’s would be best off seeking to differentiate itself on quality grounds (MW last week). But it should perhaps go further than this, by incorporating some related values into its proposition. Firstly, a commitment to ethical trading would play well with the same potential customers who are willing […]
Carlton director of strategy Nick Markham has been appointed as ITV integration project director. He will co-ordinate the company’s integration with Granada to form a single ITV.
Sony is planning a global cull of 20,000 jobs over three years as part of an extensive restructuring plan. About 7,000 jobs will be lost in Japan; it is not known to what extent the UK will be affected.
Diageo is planning to introduce a five-litre keg of its iconic Guinness brand, aimed at the take-home market. The launch is not expected till later next year. The launch follows rival Interbrew’s decision earlier this year to put its Stella Artois lager into the same format. Others in the market which are testing a similar […]
Ofcom has published a consultation document on The Future Regulation of Broadcast Advertising, which contains proposals to contract-out the regulation of broadcast advertising to a new industry regulator. It could mean the Advertising Standards Authority, which regulates press and poster ads, also taking responsibility for broadcast media. Broadcast advertising is currently regulated by the Independent […]