Tesco to launch TV in 300 stores

Supermarket chain Tesco is to roll out its in-store television network, Tesco TV, to its larger stores.

It is understood that the network, which carries news and information bulletins, sales messages from Tesco, tailored content and advertising from third parties, could be introduced in up to 300 stores.

JC Decaux is understood to have been handed the contract to sell airtime on the network – which is broadcast through in-store plasma screens – to brands and their agencies. The outdoor company already holds the contract to sell space on Tesco’s six-sheet poster sites, located at more than 200 stores.

Tesco TV has been piloted at the supermarket’s flagship store in Kensington, a Metro store in Canary Wharf, its largest UK store in Warrington, two stores in Cambridge and one in Surrey (MW August 14, 2003). Initial research conducted by Millward Brown showed that 75 per cent of shoppers thought that the service was good, but that screens located in the foyer added to customer confusion on entering a busy store and that there was a need for consistent noise-levels.

Spar and Sainsbury’s have also been conducting trials of in-store plasma screens.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here