McCann Erickson to unveil Nescafé ‘Love the morning’ campaign
Marketing WeekMcCann Erickson has created a £2.7m television and outdoor advertising campaign to support a Nescafé Original on-pack promotion.
McCann Erickson has created a £2.7m television and outdoor advertising campaign to support a Nescafé Original on-pack promotion.
Chelsea Football Club has appointed publishing company Profile Media Group to manage the contract to publish its magazines and programmes, which was previously held by Future Publishing. The deal includes the monthly publication, Chelsea Magazine, which will be relaunched in retail outlets and sent out to more than 50,000 members of the football club. The […]
Virgin Radio has teamed up with Wall’s, the Unilever Ice Cream & Frozen Food brand, to create a beach at this year’s V Festival.
LG Electronics has appointed Connie Park as UK marketing director, following the departure of general marketing manager Nigel Couzens, who left last month (MW July 15). Park, who has already taken over the role, has moved from LG Ad – a Korean advertising agency part-owned by WPP Group – where she was global account manager […]
The Sunday Times will carry a free music CD called Festival Fever ’04 this weekend (August 22). The CD includes tracks by Morrissey and British Sea Power and is supported by a London radio campaign…
The International Olympic Committee’s rules aimed at keeping unofficial brands in the shadows do not serve the supporters well, argues Cameron Day
BSkyB is to have its three main sites – Sky.com, Sky News Online and Skysports.com – audited monthly by ABC Electronic, in a major coup for supporters of the regular measurement of Web traffic. The digital satellite television giant is only the second media company to sign up to monthly Web traffic audits: the first […]
Xfm, Capital Radio Group’s alternative station, is to partner student radio stations after the Student Broadcast Network was put into liquidation. Xfm will offer funding, equipment and marketing support.
After a few years of slow growth, 2003 saw the toiletries market accelerate, driven by new product development and the trend towards niche and premium products
As a London worker, the Diary’s morning routine after a particularly tough previous day is usually a splash of chalky water followed by an hour’s diesel infusion and a particulate scrub. But some people work harder than the Diary, and need rather more. So marketing staff at British Gas were chuffed, the day after their […]
More and more brands are using semioticians for their market research, but is the field already too crowded with options for a new technique to be a success? By Alicia Clegg
Mother has created the next burst of cinema advertising for Orange promoting its ‘two-for-one’ ticket offer called Orange Wednesdays. The new ads feature Verne Troyer, the actor who plays Mini Me in the Austin Powers films.
I wholeheartedly agree with Robert Dwek’s article crushing pop-up ads as a “bully boy” marketing tactic (MW July 29). Pop-ups are a most irritating form of internet marketing and my only wish is that you had been able to devote more column inches to a rant on this most obnoxious advertising form. What I hate […]
Liberal Democrat MP Don Foster has called for the abolition of the Government’s sports body Sport England as part of plans to create a “joined-up” government response to the country’s obesity crisis. Sport England has led the Government’s advertising response to the national obesity problem with its “Everyday Sport” campaign, which broke in June fronted […]
Carlsberg has signed up to be the official beer of Tottenham Hotspur, replacing Carling. The deal includes branding on the stadium signage and player appearances.