Glenmorangie hands direct marketing account to BOB marketing solutions
Marketing WeekGlenmorangie has handed its global direct marketing account to Scottish-based BOB Marketing Solutions. The incumbent was London-based TSM.
Glenmorangie has handed its global direct marketing account to Scottish-based BOB Marketing Solutions. The incumbent was London-based TSM.
MSN Messenger, Microsoft’s instant-messaging service, is sponsoring MTV Europe’s new series, MTV Icon, which focuses on bands or individual artists. The first show will feature a special concert by The Cure. The deal includes pan-European on-air sponsorship and promotion on MTV Europe’s 11 regional websites, as well as advertising opportunities at concerts.
The Open University is on the hunt for an ad agency in preparation for a relaunch later this year. Integrated agency DP&A currently handles the OU’s advertising.
I Want One Of Those, the online gadget and gift retailer, has appointed Manning Gottleib OMD to manage its online media planning and buying services, worth a six-figure sum, according to sources.
You may have noticed a slightly smug atmosphere in this week’s magazine, and that’s because Marketing Week has been the object of some not-very-subtle praise from one of its peers in the publishing industry. While other magazines and newspapers were receiving large helium-filled balloons shaped like numbers such as ‘5’ and ‘7’ through the post, […]
Mortimer Whittaker O’Sullivan has lost the £40m Direct Line account.
Despite claims of customer-centricity, too few businesses truly operate with customers in mind.
Independent News & Media has appointed Simon Barnes as commercial director of The Independent and Independent on Sunday.
So Camelot has been forced to abandon plans to use the phrase ‘Be Lucky’ in its forthcoming advertising, after Littlewoods Gaming stole its thunder by using the same strapline in a football pools campaign which broke last week. Following Marketing Week‘s exclusive, which revealed that Camelot was consulting its lawyers over Littlewoods’ Be Lucky campaign, […]
Companies are beginning to spend more on corporate events, but they want tangible results. The pressure is on for organisers to create events to remember while proving it is money well spent. By Victoria Furness
Vodafone has re-signed England captain David Beckham as the global face of its advertising, despite speculation about his alleged affair with his former personal assistant, Rebecca Loos. The deal runs for another year.
Wrigley is launching a Cool Cola variant of bubble-gum brand Hubba Bubba.
General Motors (GM), the world’s largest car manufacturer, has promoted GM North America vice-president of marketing and advertising John Middlebrook to the new role of vice-president of global sales, service and marketing operations. Middlebrook will report to GM chairman and chief executive Rick Wagoner. Wagoner says Middlebrook will be responsible for implementing best practice in […]
…The Music Managers Forum, a music industry lobby group, is criticising the number of free CDs newspaper s give away and is threatening to withhold support from industry anti-piracy initiatives.
Confectionery company Wrigley is extending its Juicy Fruit brand into pellet format for the first time in the UK. It is also introducing a new flavour, “Strappleberry”, which is a combination of strawberry, pear and apple. The pellet product, which will be launched in September, aims to attract younger consumers to the brand. Juicy Fruit, […]