Month: August 2004

Norwich Union purchases HPI

Marketing Week

Norwich Union has strengthened its presence in the motoring solutions market with the purchase of HPI, the leading car data checking company. It already has a roadside rescue service and sells new and used cars, as well as running its core motor insurance business.

Marketing Week correction

Marketing Week

Marketing Week has been asked to point out that, on August 4, an incorrect photo of Helen Page, who is moving from Argos to NatWest as head of brand, was used.

Daily Express rapped over DVD promotion

Marketing Week

The Advertising Standards Authority (ASA) has upheld complaints against The Daily Express for a misleading promotion for free DVDs from Woolworths. A front-page splash stated: “Unbelievable but true – 18 free DVDs for every reader”. However, the ASA found that Woolworths stores had only been allocated 50 DVDs each from the promotion. The Express was […]

MSN Messenger to sponsor MTV Icon

Marketing Week

MSN Messenger, Microsoft’s instant-messaging service, is sponsoring MTV Europe’s new series, MTV Icon, which focuses on bands or individual artists. The first show will feature a special concert by The Cure. The deal includes pan-European on-air sponsorship and promotion on MTV Europe’s 11 regional websites, as well as advertising opportunities at concerts.

You may have…

Marketing Week

You may have noticed a slightly smug atmosphere in this week’s magazine, and that’s because Marketing Week has been the object of some not-very-subtle praise from one of its peers in the publishing industry. While other magazines and newspapers were receiving large helium-filled balloons shaped like numbers such as ‘5’ and ‘7’ through the post, […]