The Broadcasters’ Audience Research Board (BARB), the television rating organisation, has joined up with radio audience measurement body Rajar to test the Arbitron portable meter device. It is the first time that BARB has been involved with the Rajar testing of electronic meters. BARB has arranged for the encoding of a small number of TV […]
Google plans to allow advertisers to run animated ads, in addition to text and static banners. The company will offer the format as part of its new site targeting facility, which lets advertisers select specific types of site across the Google Network to run their ads (so, for instance, wine companies could target wine websites). […]
Capcom European marketing director David Miller is leaving the video games publisher after his role was axed in a company restructure. Miller, who leaves the company without a job to go to, was previously UK marketing director and part of the team that set up the European arm of the Japanese games giant in 2001. […]
Lloyds TSB is linking up with American Express to launch an upmarket reward-based credit card on the Amex network in the UK. The card, which will be launched in June, will be Lloyds TSB-branded and offer a retail-based reward scheme as well as American Express deals and benefits.
Unilever UK Home & Personal Care is backing its Domestos brand with a £10m marketing spend. The push will include a £1.5m television campaign for Domestos Bleach Spray.
EMAP Elan’s More magazine will give away 275,000 DVDs of Nike dance documentary Just Add Moves with its April 27 issue. It follows four editorial pieces, produced with agency MindShare, about the making of the documentary in the magazine.
Cheetham Bell JWT, the Manchester-based agency, has been appointed by Magnet to handle its &£9m ad account.
As any fule kno, it’s important to feel valued. Many companies try to make their employees feel part of the team, perhaps by paying them bonuses, giving them extra time off, praising them in front of the whole company or even just buying them pizza from time to time. The Marketing Store, however, has its […]
Eurostar is to review its media planning and buying business as it prepares for the opening of the St Pancras International terminal. The account, which is currently worth &£4.4m, will have its media spend boosted to &£10m to finance a national campaign. Incumbent Manning Gottlieb OMD is to repitch for the business.
The Marketing Week 2005 Television Conference has only a few tickets remaining.
Associated Newspapers has axed MetroPlus, a Metro spin-off magazine aimed at young female office workers, after less than four months. It was published for the final time on Monday. The weekly magazine, which was launched in February, will now be incorporated into the main newspaper. Metro will carry a new eight-page section aimed at its […]
New legislation brought in to crack down on advertising that encourages so-called “pester power” has been given a cautious welcome by the Incorporated Society of British Advertisers (ISBA) and the Direct Marketing Association (DMA). The Unfair Commercial Practices Directive, which was passed on April 21, will bring the rest of Europe in line with the […]
EasyJet is creating a one-off spoof of the Financial Times in a bid to promote its service to businessmen. The Flynancial Times will be carried and read by bowler-hatted, besuited men on public transport around central London today (Wednesday). The paper will be printed in the familiar pink of financial pages. It will carry easyJet […]
Jaguar is to cut production of its X-type model after worldwide sales fell by nearly a third in the three months to the end of March.
High street clothing retailer River Island has boosted its advertising spend to £2m, in an effort to increase sales and encourage consumers to reappraise the brand. The retailer has appointed Vizeum UK to devise and implement the new strategy. It follows Vizeum’s appointment as the brand’s media planning and buying agency earlier this year. According […]