Shortlist for More Than’s £25m creative account
Fallon, McCann Erickson, St Luke’s, Vallance Carruthers Coleman Priest and incumbent cchm/ping are on the shortlist for More Than’s &£25m creative account.
Fallon, McCann Erickson, St Luke’s, Vallance Carruthers Coleman Priest and incumbent cchm/ping are on the shortlist for More Than’s &£25m creative account.
Old people: they like free carriage clocks and baths with doors in. But Reg Starkey, creative director of Millennium, an agency that specialises in marketing to older consumers, begs to differ. He features in an edition of the BBC series Why Should I Worry About?, talking about how ageing isn’t so bad. For the show, […]
News that Unilever UK Foods is reviewing its underperforming frozen food arm with a view to selling it off comes as no surprise, as rumours of a possible sale have surfaced several times over the past two years. This time, however, the Anglo-Dutch consumer products giant could be serious about offloading the division, which includes […]
Burger King in the UK has launched a viral ad, Busking Mad, to support its £1.99 meal promotion, created by Delaney Lund Knox Warren & Partners (DLKW).
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.