BBC investigates product endorsement claims
The BBC has launched an investigation into claims that companies have paid to have their products featured on BBC programmes.
The BBC has launched an investigation into claims that companies have paid to have their products featured on BBC programmes.
Tourism Ireland has awarded a three-year E2.6m (£1.75m) Web development contract to a team comprising technology company LB Icon and its sister company, full-service digital agency Wheel.
Vodafone has been rebuked by the Advertising Standards Authority (ASA) for its ‘best in Britain bar none’ posters. The ASA says the campaign was misleading. The mobile phone company has also unveiled 15 new 3G handsets in an attempt to boost sluggish sales in the run-up to Christmas.
When does a revolution stop being a revolution and just become a way of life? The Diary reckons it’s when the revolution means you can feed your pets while you’re on holiday. PetPod pet feeders are surely a sign that the digital revolution has been won. Not only can commuters listen to a selection of […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.