Jaguar is launching a wide-ranging online and mobile campaign over the next month for its new XKR sports car, which is being officially unveiled at the London Motor Show this week. Interactive marketing is taking the lead for the car’s launch, with cinema and press advertising to follow later. Among the activities are downloadable videos […]
InfoSpace has signed a deal with the Guardian Media Group to power the search tools across its regional newspaper sites. The deal, based on a revenue-sharing model, should be worth several million pounds for the companies involved, according to Info- Space Europe vice president Dominic Trigg. The deal covers 36 newspaper websites based around titles […]
Pangora, the Lycos-owned shopping comparison engine, has appointed Rob Staunton as the new head of its UK operations. The previous head of UK, Chris Hitchen, has left the company and is now working independently with a number of online and mobile firms. Staunton joins Pangora from rival price comparison firm Ciao UK, where he was […]
Reports of my departure from the chairmanship of the Marketing Society are exaggerated (MW July 6). I am indeed looking forward to taking up my new role as managing director of Accenture’s Marketing Sciences Practice, but I am committed to continuing the second year of my term as chairman of the society, which runs to […]
The gradual awakening of the marketing industry to the powerful financial appeal of the UK’s over-50s, “Targeting the silver surfers’ pot of gold” (MW June 29) is by no means a singular experience. Consumers aged over-50 have long been short-changed by service providers of every hue, not least financial, and high street insurance providers still […]
Carat’s warning against a wholesale change from television to online comes oddly from their head of media Steve Hobbs (MW June 29). Carat is a leading media agency and should be trumpeting the cause of media neutrality, and be neither for nor against any one medium. If online is the best medium for a client […]
I am writing in response to Alicia Clegg’s article “Spend your money wisely” (MW July 6). I would like to agree with Crispin Beale’s comments, that to achieve true value for money, clients should develop long-term rela
So, more gloom. The latest Bellwether Report, the IPA’s survey of marketers’ spend trends, reveals a fifth successive quarter of trimmed budgets. There’s something clearly awry with the times here. With GDP leaping ahead by 4.8% in the first three months of the year- well above trend – no one can seriously claim we are […]
Summer loving happens so fast – and is the only explanation the Diary can come up with for the glut of amorous news items coming its way. Let us begin with some research from Diary favourites The Aziz Corporation, whose inquisitive finger is constantly searching for a pulse on the UK’s wrist. Sensing a throbbing […]
There’s nothing more important in the modern work environment than knowing your subject matter back to front. It’s a lesson the Diary learnt while hosting a karaoke night recently, and confused Russ Abbott’s ditty Atmosphere with the Joy Division version. Suffice to say Great Aunty Alice’s Ian Curtis impression was valiant, if flawed, and there […]
It had to happen really. How could marketers have failed to notice the success of something completely made up, but that has attracted a huge number of devotees who are convinced by its claims?
Marketers are currently throwing all sorts of stuff at the wall to see what, if anything, sticks. Flavours of the month include engagement (“we’re all in the entertainment business now”), product placement, database-driven marketing and word o
D avid Cameron received a mixed reaction to his call for us to “hug a hoodie” as he argued that young people are often mistakenly lumped together in one homogeneous group: perceived as shallow and irresponsible, more interested in drink and dr
Golden Wonder launched the world’s first cheese and onion crisps 45 years ago, yet its halcyon days as a market leader are a distant memory for the snack-buying public, who have long fallen out of love with the brand.
Frivolity is no longer an adequate excuse. These days, it’s only acceptable to have fun at a corporate outing if some serious business or bonding is happening too.