Month: July 2006

David Reed denies rumours

Marketing Week

Sony Computer Entertainment Europe president David Reed has denied rumours it is holding informal talks with agenices regarding tasks for its PlayStation brand as “scurrilous, scandalous and untrue”.

Naked Communications parts company with Honda

Marketing Week

Naked Communications has parted company with Honda after four years following a realignment of the marque’s agency roster. Starcom, which holds media planning and buying, and Wieden & Kennedy, which handles advertising, are thought to be unaffected.

AIS hold on BMW in doubt as two agencies join roster

Marketing Week

BMW is understood to have added two new agencies to its below-the-line roster, casting doubt on the future of its relationship with incumbent Archibald Ingall Stretton (AIS). It is thought that Havas’ Euro RSCG KLP and Personal, which is part of the Engine group, have both created direct marketing campaigns for the car manufacturer in […]

Digby & Co picks up Hamleys brief

Marketing Week

Toy store chain Hamleys has appointed Digby & Co to handle its £1.2m marketing communications business. It will work on product development and event campaigns and will also handle brand work in the future.

Ad agencies risk client ire over digital

Marketing Week

Advertising agencies are failing to keep up with their clients when it comes to digital media, and risk losing influence and their share of budgets as a result, according to a new survey. Of the 85 companies surveyed by agency intermediary The Haystack Group, 65% said their advertising agencies were not delivering what they expected […]

Bray Leino lands 2m Dentyl task without a pitch

Marketing Week

Bray Leino, the Devon-based advertising agency, has won the Dentyl pH account following the brand’s acquisition by US lipcare specialist Blistex. It is understood to be worth several million pounds. Blistex, which acquired Fresh Breath, the company that owns Dentyl, for an undisclosed sum last week, handed Bray Leino the account without a pitch. The […]

Golley Slater wins launch campaign for ‘Ebay rival’

Marketing Week

Cash Converters, the second-hand goods retailer and financial services group, has appointed Golley Slater to launch an online auction site in direct competition with Ebay. It hopes the new service will broaden the brand’s appeal beyond the lower end of the socio-economic scale, its core UK market. The Cardiff-based integrated agency is developing a campaign […]

Trinity Mirror to sell Inside Communications Ltd

Marketing Week

Trinity Mirror has agreed to sell its magazines and exhibitions business Inside Communications Ltd (ICL) for &£41.5m. ICL is being acquired by Ocean Media, a company set up for the transaction, backed by Ion Equity and ICL’s existing management team, David Moran and Simon Malcolm.