Online travel booking site Expedia.co.is relaunching its brand with a logo redesign and site improvements, supported by a television advertising campaign.
The new design is also being rolled out on Expedia’s European sites and sees the company’s logo change for the first time since Expedia launched in 1998.
The logo remains blue and yellow and still features the familiar globe and plane but it has been refined to give it “a more classic and timeless design”.
The user interface on the Expedia site will be revamped throughout the year. The company hopes that improved functionality will deliver a better shopping experience for customers by helping to refine search options and improve choice.
An advertising campaign embracing television, print and online will break in April. It has been devised by The Martin Agency in the US and tailored for the UK by Meteorite
“We are a well-known and trusted brand but we also know that consumers can visit up to six different sites when considering buying their travel,” says Stephen Davis, head of brand marketing and research, Expedia EMEA. “So, we really need to cut through and remind people why Expedia.co.uk is the right choice.”
Expedia recently recruited Andrew Warner from LG to take the role of senior marketing director EMEA