The Manchester United Supporters Trust, the voluntary organisation looking to force a change of ownership at the Premier League club, is considering taking out press ads to support its direct marketing drive as it looks to increase membership and donations.
The Food Standards Agency’s (FSA) decision to approve the use of its traffic light-style front-of-pack nutritional labels is likely to cause confusion for both the industry and consumers.
Credit Suisse is the latest global financial services provider advising investors to build their portfolios around stocks or companies that focus heavily on marketing strategy and brand-building.
Charities should use comparison advertisements only after careful consideration or risk creating divisions in the sector, according to charity marketing experts.
Discovery Channel is repositioning its DMAX youth channel and taking its first foray into social media to support the move.
Wash & Go, the Procter & Gamble owned 2in1 shampoo and conditioner, is celebrating 21 years with a spoof viral campaign starring footballer Jimmy Bullard. The viral ad recreates the brand’s 1980s advert using the line: “Take two bottles into the shower? Not me… I just Wash & Go”. The brand wants to communicate that […]
A Government campaign that uses nursery rhymes to warn of the dangers of climate change has been slammed by the advertising watchdog for exaggerating the damage done by global warming.
Major publishers including Telegraph Media Group and Condé Nast are ramping up mobile investment as it’s cited as a key area of opportunity in the Association of Online Publishers’ Organisation Census.
Barclaycard Freedom, the loyalty scheme from Barclaycard launches today, as Shell joins the programme.
Marketing investment was always seen by those on the finance side of business as a cost – and not one that could be measured easily enough.
Warner Bros UK is restructuring its marketing and PR teams to form one integrated department that will manage the “life cycle” of its content through theatrical release, disc format for retail, games and other products to maximise commercial opportunities.
Sports brand Puma has teamed up with Sky Sports to launch its new creative ’Love = Football’ campaign to promote its Power collection and PowerCat 1.10 boot.
Kraft says it will keep Cadbury’s marketing and sales operations in the UK because “they understand the British market”.
Bmycharity, the online donation service, has avoided closure by partnering with war heroes charity Help for Heroes.
Kinetic Worldwide, the outdoor media agency, has promoted global chief operating officer, Steve Ridley, to global chief executive as part of the company’s move to widen its entertainment and lifestyle offering.